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PRCA International Summit - VIRTUAL EVENT


20 May 2020







This event will now take place over two days, as a virtual event with the following timings:
Wednesday, 20th May, 2020 - 13:25 - 17:55
Thursday, 21st May, 2020- 09:00 - 12:30

Please note: All timings are in UK BST.

Event Type: Conference

Event Overview

Sponsored by: 

Global markets have been rocked by the COVID-19 crisis and experts predict prolonged recessions in 2020 as the world comes to terms with seismic impact of the humanitarian tragedy.

Communications and marketing budgets are tightening as many professionals face the prospect of being asked to deliver more with less resource. Despite these pressures, the purpose and value of communications has never been clearer. From critical government communication to citizens, to brands delivering altruistic support to those in need, this crisis crystallised the importance of strategic communication.

Communications professionals are set to play a front-line role in connecting stakeholders and rebuilding a fractured global economy. But how can practitioners guide organisations through these turbulent times? And how can they protect trust and strengthen reputation amidst a backdrop of unprecedented instability?

Join us for the inaugural PRCA Virtual International Summit on 20th and 21st May, where communications leaders from across the world will gather to explore the challenges and opportunities that lie in wait for the industry. Speakers include; Global CEO, Golin, Matt Neale FPRCA; Global CEO, Hotwire, Barbara Bates; Edelman Middle-East CEO Omar Qirem MPRCA and President and CEO, Institute for Public Relations, Tina McCorkindale.

Why attend?

  • Access. From New York to Hong Kong, learn how agencies and organisations are responding to the COVID-19 crisis and pick up best-practice tips for your clients and organisations
  • Learn. A Summit pass grants you access to 20+ live sessions - from leadership streams on battling through uncertainty, to crisis case studies and panel discussions on wellbeing and being human during the COVID-19 crisis.
  • Connect. Be part of your global community. The summit connects you with speakers and delegates from across the world so you can broaden your network and gain insight on the cross-cultural issues impacting global PR.

Full agenda below.


DAY ONE – Wednesday, 20th May, 2020

Moderated by: Maja Pawinska Sims, Associate Editor (EMEA), PRovoke


Introduction: Maja Pawinska Sims, Associate Editor (EMEA), PRovoke


Welcome: David Gallagher FPRCA, Omnicom Public Relations Group

Raising Ethical Standards Around the World


Omar Qirem CMPRCA, CEO, Edelman Middle East and Chairman of PRCA MENA

Edelman Trust Barometer and Government Comms Priorities


Bob Pickard, Principal, Signal Leadership Communication, Inc.

Forces of change in global public relations and the rising importance of PR for effective leadership


Suresh Raj, Chief Business Development Officer, Blue Impact

What are we as an industry doing to make this discipline all-encompassing and all welcoming?


Margaret-Ann Cole, EVP, Global Head of Talent, Porter Novelli

THE FUTURE EMPLOYEE What our workforce expects moving forward



Panel Discussion: Managing Reputation in Times of Global Uncertainty, moderated by Petra Masinova, Kantar, and featuring

Gustavo Averbuj MPRCA, Partner, Regional Director Latam, Ketchum
Carol Chan MPRCA, Founder and MD, Comms8

Tina McCorkindale, President and CEO, Institute for Public Relations


Clara Ly-Le MPRCA, Managing Director, EloQ Communications

The Role and Importance of Social Media in a Crisis


Matt Neale FPRCA, Global CEO, Golin

“Business as Unusual: How should brands re-emerge in a world that is forever changed”



Tariq Al Sharabi MPRCA, Managing Director of Cicero & Bernay

PR in the Digital Era



Barbara Bates, Global CEO, Hotwire

What the future PR professional will look like and how the profession is changing


Patrick Tooher MPRCA, Director, WE Communications

How brands can help navigate a health crisis in our leadership void: respond with heart


Mary Beth West MPRCA, Senior Strategist, Fletcher Marketing PR

#PRethics and the Leadership Disconnect


Johna Burke, Global Managing Director, AMEC

Business as unusual – measurement and evaluation helps







DAY TWO – Thursday, 21st May, 2020

Moderated by: Rachel Friend MPRCA, Senior business leader and communications consultant


Introduction: Rachel Friend MPRCA, Senior business leader and communications consultant


Welcome: Francis Ingham MPRCA, Director General, PRCA


Kiri Sinclair MPRCA, Founder and CEO, Sinclair

COVID-19 is a global humanitarian, health and economic crisis. The implications for brands are significant and pose a challenge that marketers and communications professionals need to navigate carefully.

To assist businesses around the world with their communications strategy during this time, Sinclair has prepared an insights report that presents a roadmap to consider in their response to a situation that is changing daily. We provide an overview of expected consumer sentiment and guidance on communications strategies for brands at each phase of the crisis, and along the journey towards recovery.

Sinclair Insights Report | Revival Strategies: COVID-19 Recovery Planning for Brands


Michael Frohlich MPRCA, Chief Executive, UK and Executive Partner, Ogilvy (UK)

Q+A with Francis Ingham – insights and tactics to running a large agency in uncertain times


Lars Voedisch, Managing Director, PRecious Communications

“Building brands in times of constant change - Telling startups’ survival stories”


Ong Hock Chuan MPRCA, Partner, Maverick

The Importance of Leadership in a Crisis


Panel Discussion: ‘Being more human’ moderated by:  Maja Pawinska Sims, Associate Editor (EMEA), PRovoke, and featuring,

Richard Fogg MPRCA, CEO, CC Group

Jane Fordham MPRCA, Founder, Jane Fordham Consulting

Chris Talago MPRCA, VP, PR & Communications, EMEA & JAPAC, Oracle

Kate Stevens, EMEA president, AxiCom


Thoughts and discussion based on:


Nitin Mantri, Avian WE

Public Relations in the post-Covid-19 world


Stephen Welch CMPRCA, Director at Archetypical; Chairman of IABC EMENA Region

The RECIPE for Influence.

In this session, Stephen Welch CMPRCA FRSA will introduce you to a new model of Influencing Styles which will help you access different ways of getting your message across. Participants will learn:

  • The six key influencing styles used in business.
  • Easy ways to recognise, and remember the different styles.
  • The advantages and disadvantages of each, and when to use them.

Participants will also get a chance to learn about their own influencing styles, and compare themselves to a benchmark, so you can understand your own strengths and weaknesses. 


Tony Langham MPRCA, Chief Executive and Co-Founder, Lansons

Covid-19 Taskforce


Closing Comments



Sposnored by:


This event is worth 40 points in the PRCA CPD Programme.