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UK Young Lions PR Competition 2021


25 Feb 2021







A fantastic opportunity for you to take home Gold at Cannes!

The UK Young Lions PR Competition is the pre-selection competition for the Cannes Young Lions PR Competition 2021.

As well as participating in the international competition, the winning duo will spend four days at Cannes Lions International Festival of Creativity, soaking up the atmosphere and being able to participate in all the sessions. The festival will be held virtually if COVID-19 restrictions won't allow face to face.

You are now able to register your teams for the competition, and you must be logged in to do so.

Registration Deadline: Thursday, 25th February, 2021, 17:00

Once you have paid to register your team, you must email details of your team members to

If your organisation is interested in attending the festival in June as part of the ICCO delegation please visit:

Event Type: Industry Event

Event Overview

How the UK Competition Works

A brief will be set by the PRCA's Charity Partner (to be revealed at a later date) who will act as the client, and participating teams will be given 24 hours to create a campaign.

The UK competition will replicate the Cannes Lions competition as much as possible.


The cost to enter is £300+vat per (PRCA member) team and £400+vat per (non-member) team. The competition is only open to consultancies. The UK competition will take place over an identical timeframe as the Cannes PR Young Lions Competition, but during a working day: Thursday, 4th March, 2021, 10:00 - Friday, 5th March, 2021, 10:00 (24 hours). The brief is provided by a PRCA Charity In-house member. It will be circulated by email at 10:00 on Thursday 4th March.

Completed campaigns will need to be emailed back to the PRCA by 10:00 on Friday 5th March - in the form of a 10 page PowerPoint presentation, a 1 page summary slide and a written submission of no more than 450 words delivered as a Word document. Campaigns will then be judged by a UK Jury.

A shortlist of 6 campaigns will be invited to London (or will be held virtually via zoom COVID regulations dependant) on Monday, 22nd March, 2021 to deliver a 5 minute presentation to the Jury, explaining the PR campaign.

The winning team will be notified by Tuesday, 23rd March, 2021

UK Competition Rules

Only two participants from the same consultancy are required to form a team, and consultancies are welcome to enter multiple teams. Each participant must be aged 30 years or younger (born after 21st June, 1990) and able to travel to Cannes in June (date TBC).

The PRCA will cover the cost of flights, 4 nights' accommodation, and delegate passes to Cannes PR Lions. (COVID-19 Regulations depandant) All other costs will need to be covered by the competition winners.

Only consultancies can enter the UK competition.

For more information, please call the PRCA Events team on 020 7233 6026.

In partnership with: