Details
Summary:
This event will take place over two days, as a virtual event with the following timings:
Wednesday, 23rd March, 2022 - 13:00 - 19:45
Thursday, 24th March, 2022 - 07:30 - 13:00
Please note: All timings are in UK GMT.
Event Type: Conference
Address: Online, Online
Event Overview
Public relations and communications operates without borders. The seismic events of the past two years have reshaped the PR industry and accelerated the trend towards international, cross-cultural business. The opportunity for international collaboration, once the remit of a privileged few, is now within grasp for organisations of all sizes across the world.
The Virtual PRCA International Summit returns this year to share unparalleled insight on how PR and Communications professionals are defying global markets to deliver exceptional value for organisations and societies around the world.
Join us on the 23rd and 24th March for this prestigious event which will showcase communications excellence by brands and organisations across the globe. Attendees will learn about new and emerging trends in communications practice and hear how PR professionals are helping to forge a new path for organisations across the globe.
DAY ONE – 23rd March, 2022: 13:00 – 19:45 GMT
DAY TWO – 24th March, 2022: 07:30 – 13:00 GMT
Standard ticket prices:
Member ticket: £100.00 + VAT
Non-member ticket £150.00 + VAT
Agency Ticket - Can't decide who you want to attend? Why not buy our agency ticket - one price and as many people as you want from your organisation can join in! All for just £500 + VAT.
Please email Danielle if you would like to purchase an agency ticket: danielle.murphy@prca.org.uk
AGENDA
DAY 1: WEDNESDAY 23 MARCH 2022
Hosted by Maja Sims, Associate editor, EMEA at PRovoke Media and Sudha Singh, Founder, The Purpose Room
Time (GMT) | |
13:00 |
Introduction and Welcome |
13:10 |
Responding to Russia’s Invasion Simon discusses how the UK Government Communication Service has been responding to Russia’s invasion of Ukraine, and the steps they are taking to support Ukraine and its people during this time. |
13:30 |
BREAK |
13:40 |
Panel discussion: Working in new markets and across borders |
14:20 |
BREAK |
14:30 |
Why creativity in business needs a rebrand |
14:50 |
BREAK |
15:00 |
How AI tools are reshaping the world of comms/PR |
15:20 |
BREAK |
15:30 |
Measurement and evaluation tips |
15:50 |
BREAK |
16:00 |
Home truths on purpose |
16:20 |
BREAK |
16:30 |
Panel discussion: Driving Travel and Tourism Comms in an Era of Uncertainty and Constant Change Few industries have suffered greater impact due to the global pandemic than travel and tourism. Endless modifications to travel guidelines and restrictions — compounded by misinformation and pandemic malaise — have now resulted in an unprecedented pent-up demand for travel and tourism. These circumstances continue to challenge even the most seasoned practitioners. |
17:10 |
BREAK |
17:40 |
Panel discussion: The opportunities to build your reputation in Latin America Panellists: A panel discussion exploring key ways you can increase reputation and presence within Latin America. |
18:10 |
BREAK |
18:20 |
Amazon Case Study: 3 Organizational Shifts, Thanks to a Global Pandemic |
18:40 |
BREAK |
18:50 |
ECI’s Global Business Ethics Survey (GBES) Pat will share survey findings and highlight the key metrics that are indicative of the state of workplace ethics in organizations around the world. |
19:10 |
BREAK |
19:20 |
Tackling the new world of media: Going direct to audience in an unfiltered way |
19:45 |
DAY 1 ENDS |
DAY 2: THURSDAY 24 MARCH 2022
Hosted by Julia Wei, Managing Partner, AKA Asia and Nitin Mantri, Group CEO at Avian WE & President, ICCO
07:30 |
Panel discussion: The Golden Decade: Where Growth, Youth and Innovation Converge |
08:10 |
BREAK |
08:20 |
APAC a la carte - why buffet-style PR doesn't work in Asia |
08:40 |
BREAK |
08:50 |
Panel discussion: Driving the success of Influencer Relations |
09:30 |
BREAK |
10:00 |
Panel discussion: Industry ethics in Africa This session will explore the state of the communications landscape in Africa and how the field of public relations is evolving the role it plays across the public and private sector. As public relations moves from the back room to the board room, the panel will evaluate the increasing role of ethics within the field. Key questions the panel will address on the state of ethics includes:
|
10:40 |
BREAK |
10:50 |
Brands in motion Sarah Gooding shares insight from WE Communications’ latest Brands in Motion research, The Bravery Mandate, diving into the expectations placed on brands by their customers, clients and employees. Sharing how these insights can be put into action as well as providing practical examples of how the company has responded to these turbulent times of increasing expectations, Sarah is joined by FlySafair’s Chief Marketing Officer, Kirby Gordon |
11:10 |
BREAK |
11:20 |
New PR trends and opportunities for growth in the MENA market |
11:40 |
BREAK |
11:50 |
Panel discussion: The Future of The Working Week The pandemic has fundamentally and forever changed the way we work. But can PR really work a reduced working week? |
12:30 |
Break |
12:40 |
Russia; the country that lies on an industrial scale From Putin telling a crowd in Moscow that he was preventing the genocide of Russian speakers in Ukraine and Lavrov claiming that Russia had not invaded Ukraine to the poison spewed out by the likes of RT and Sputnik the Kremlin regime has weaponized lying like no other country on earth. |
13:00 | EVENT CLOSE |
If you have any questions regarding the summit, please email events@prca.org.uk . If you are interested in becoming a sponsor, please contact steve.miller@prca.org.uk