Details
Event Type: Member Event
Address: Kaper, London, EC1M 3HE
Event Overview
Join the Chairman of our Consumer Group, Cirkle’s MD Ruth Allchurch and her Deputy Chairman - Coca-Cola’s Joan O’Connor for a lively panel discussion on 3rd December at 6pm. This will be an interactive session that will debate whether consumer PR can work as effectively as a short term tactic, versus longer term brand-building. The panel will also explore relevant case studies and unveil new research to help unpick trend drivers and address what needs to change to drive a longer term ‘Cathedral thinking’ approach that sees brands think legacy, over heritage.