Laura Sutherland is the Founder and Director at Aura PR, which she founded 11 years ago. She is a Chartered practitioner with over 18 years’ experience in integrated public relations and communication.
Laura is a Fellow of the Chartered Institute of Public Relations (CIPR) and a member of the PRCA, currently Chair of the CIPR Fellows’ Forum and Chair of PRCA Scotland. She is a former CIPR Scotland Chair, former CIPR Board Director and Council member.
Laura won PRCA Dare Awards Freelance/Consultant of the Year in Scotland two years in a row, 2018 and 2019. She’s been named in the CIPR’s 70at70 anniversary book, FuturePRoof’s “Once upon a time in PR, 21 public relations pioneers shaping our industry” and was included in the 2017 Vuelio Top Ten PR blogs.
Laura is also Founder of PRFest, an event for senior PR and communication professionals to learn, share and collaborate. It has a focus on professional development and networking.
Laura’s work spans tech, entrepreneurship and corporate, heavily focussing on data, analytics and developing strategies through insight. Laura is often involved in crisis PR. Current and former clients include: Sellafield Ltd, The Royal Welsh, Entrepreneurial Spark, CodeClan, Scottish Leather Group and subsidiaries, International Aspirin Foundation and Montagu Evans.