One year ago, the PRCA announced that it had changed its name to the Public Relations and Communications Association, following a four-month industry-wide consultation.
The PRCA formerly held the name Public Relations Consultants Association since its creation in 1969.
This name was appropriate at the time of its foundation, when the PRCA represented only PR consultants. That name became less appropriate as the PRCA’s membership broadened, and as the industry changed in nature.
Following a decision by the PRCA Board of Management, the PRCA held a consultation between 31st May and 29th June 2016, in which members and non-members alike were invited to provide their views on a change of name. The PRCA presented the aggregated results to its PR and Communications Council on 22nd June 2016, which was then invited to provide final feedback.
The overwhelming response to the Consultation was that members and non-members alike would like to see a change of name.
The Public Relations and Communications Association was the clear choice of the industry. The PRCA Board agreed with the recommendation, noting that the name more accurately summarised what the association stands for.
The name change took place on 12th August, 2016, alongside a new logo and a new strapline, ‘The Power of Communication’, reflecting the huge value that organisations of all kinds now place on communications.
The change also came with a new website, www.prca.org.uk.
The PRCA website now enables you to manage your own PRCA use via your own profile page.
We are the Public Relations and Communications Association, and we are one!