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PRCA Charity & Not-for-Profit Group event: A threat or the future? What blockchain means for charities


10 Apr 2019







Please join the PRCA Charity & Not-for-Profit Group on the evening of 10th April. Please arrive at 18:00 for an 18:30 start.

Event Type: Member Event

Address: PRCA, 82 Great Suffolk Street, Southwark, London, SE10BE

Event Overview

Blockchain is making all the headlines, but remains an unknown quantity for many communicators. Join the PRCA Charity & Not-for-Profit Group as an expert panel discusses what block chain means for charities.

We will hear how it can be used to fundraise and examine the reputation risks involved in deploying it. And we will also debate how blockchain can improve transparency, especially for grant giving organisations.

Speakers include:

Ann Longley, Digital Director, The Princes Trust

A highly experienced digital strategist, Ann has spent the last few years addressing the digital leadership skills gap in the voluntary sector, working at a senior level with the Prince’s Trust, the Woodland Trust, and the DEC. She has helped them harness the power of digital to speed toward their mission — introducing the first ever customer-focused design sprints with the DEC and its members to reboot the dispersal of humanitarian aid using blockchain.

Ann has developed an Agile Digital Communications framework that is a part of a seminal book for PR in the third sector, Communicating Causes (Jon Snow called it the ‘go-to book for the non-profit sector.’) Besides keynoting and moderating at events to accelerate digital for non profits, she has taught students at the University of Greenwich to transition into this area. Appointed a Fellowship Councillor at the Royal Society of the Arts, she is helping empower and nurture collaboration across the RSA's 29,000-strong fellowship network.

Raphaël Mazet, CEO, Alice

Raphaël Mazet is the CEO of Alice (, a funding platform for social and environmental projects that promotes data transparency using blockchain technology. Prior to Alice, Raphaël was the COO and co-founder of CliqStart, a digital advocacy startup. Before becoming a social tech entrepreneur, he spent ten years working as a lobbyist and corporate communications consultant in Europe and Latin America. Raphaël is Franco-British and trained as a political scientist at Sciences-Po Paris and the London School of Economics.

The event will be chaired by Charity & Not-for-Profit Group Chair, Simon Francis CMPRCA.

This event is worth 15 points in the PRCA CPD Programme.