Please join the PRCA Charity & Not-for-Profit Group on the evening of 10th April. Please arrive at 18:00 for an 18:30 start.
Event Type: Member Event
Address: Central London - TBC, London
Block chain is making all the headlines, but remains an unknown quantity for many communicators. Join the PRCA Charity & Not For Profit Group as an expert panel discusses what block chain means for charities.
We will hear how it can be used to fundraise and examine the reputation risks involved in deploying it. And we will also debate how blockchain can improve transparency, especially for grant giving organisations.
Ann Longley, Digital Director, The Princes Trust
A highly experienced digital strategist, Ann has spent the last few years addressing the digital leadership skills gap in the voluntary sector, working at a senior level with the Prince’s Trust, the Woodland Trust, and the DEC. She has helped them harness the power of digital to speed toward their mission — introducing the first ever customer-focused design sprints with the DEC and its members to reboot the dispersal of humanitarian aid using blockchain.
Ann has developed an Agile Digital Communications framework that is a part of a seminal book for PR in the third sector, Communicating Causes (Jon Snow called it the ‘go-to book for the non-profit sector.’) Besides keynoting and moderating at events to accelerate digital for non profits, she has taught students at the University of Greenwich to transition into this area. Appointed a Fellowship Councillor at the Royal Society of the Arts, she is helping empower and nurture collaboration across the RSA's 29,000-strong fellowship network.
Raphaël Mazet, CEO, Alice
Raphaël Mazet is the CEO of Alice (www.alice.si), a funding platform for social and environmental projects that promotes data transparency using blockchain technology. Prior to Alice, Raphaël was the COO and co-founder of CliqStart, a digital advocacy startup. Before becoming a social tech entrepreneur, he spent ten years working as a lobbyist and corporate communications consultant in Europe and Latin America. Raphaël is Franco-British and trained as a political scientist at Sciences-Po Paris and the London School of Economics.
Tim Lines, Director MPRCA, Nelson Bostock Unlimited
Tim leads the agency’s Fast Growth division working with scale-up technology brands like GoCardless, Apptio and Cohesity. As a long-serving member of the NBU team – now 12+ years – Tim is a great champion of culture and developing talent from within. He is deeply involved in the agency’s people strategy.
The event will be chaired by Charity & Not For Profit Group Chair, Simon Francis CMPRCA.
This event is worth 15 points in the PRCA CPD Programme.