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PRCA National Conference 2019: Next Generation PR


25 Sep 2019







Join us on the 25th and 26th September 2019 for the PRCA National Conference.

Event Type: Conference

Address: Church House, Deans Yard, Westminster,, London, SW1P 3NZ

Ticket Type Non Member Price (excl VAT) Member Price (excl VAT)
Non-Member Ticket for Conference Event : PRCA National Conference 2019: Next Generation PR £800.00 £500.00 Login or register to book

Event Overview

To mark the 50th anniversary of the PRCA, the National Conference will take place at a new venue with a new two-day format, aimed at providing an even broader range of insights for the whole industry. The conference will be chaired by Jim Donaldson MPRCA, Chairman, PRCA.


On Day One, this conference will bring together more than 300 practitioners in PR and communications, as we cover the theme of Next Generation PR, with leading speakers focusing on how our industry needs to equip itself for the next 50 years of PR and communications. This will be followed by a Chairman’s Dinner.

Speakers include:

Roland Rudd, Chairman and Founder, Finsbury

Jeremy Wright, Secretary of State for Digital, Culture, Media and Sport

Jenny Packwood, Head of Brand Engagement, KFC

Addy Frederick, Group Communications, Prudential

Johna Burke, Global Managing Director, AMEC

Tiffany Guarnaccia, Founder, Communications Week and CEO, Kite Hill PR

Firdaous El-Honsali, Global PR Director, Dove

Ed Williams MPRCA, UK CEO, Edelman

Shamima Begum, Group Manager, Corporate Communications EMEA, Adobe

Emma Kane MPRCA, Chief Executive, Newgate

Surinder Sian, Deputy Head of Communications (Europe), ArcelorMittal

More details of the conference agenda will follow shortly.


On Day Two, we take the theme of Next Generation PR forward with a bespoke mix of training workshops aimed at providing the skills needed to create the leaders of the future. Each session will last 3 hours. All attendees of Day Two will receive a certificate of qualification after attending the day.

The training sessions are:


09.30 – 13.00:

Creating and Curating Compelling Content for Social Media

Trainer: Katie King CMPRCA

Optimise the effectiveness of your social media activity with proven tips for creating compelling content, in our Creating and Curating Compelling Content for Social Media course. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe.

The workshop will provide proven best practice guidance for content creation on the core social media platforms; Twitter, Facebook, LinkedIn, Google+, Pinterest, and blogging.  All theory will be supported by up to date case studies, enabling you to get the best from your social media activity.


Lunch: 13:00 – 13:30


13:30 – 17:00:

Communicate Like a Leader – Find your Voice and Grow your Gravitas

Trainer: Jayne Constantinis MPRCA

One of the key tools of great leadership, now and in the future, is an ability to communicate with confidence and skill.  In this lively and interactive session you will learn the fundamentals of excellent face to face communication for a variety of different scenarios:  how to exude gravitas and presence through verbal and non verbal techniques; how to present with clarity and relevance so that you can hold and inspire an audience; how to approach difficult conversations; how to manage meetings; the power of listening; the art of small talk and networking, and how to motivate and empower others.  The training is highly practical.  You will leave with a set of tools to implement immediately, and the unique 18-month programme of follow up support will ensure that your new behaviours are reinforced, extended and embedded.


Thank you to our sponsors

Ticket Pricing:

Please note that earlybird prices will only run until 6th September 2019. 

Both Days without Chairman’s Dinner:

Member: £500+VAT

Non-member: £800+VAT

Both Days including Chairman’s Dinner:

Member: £600+VAT

Non-member: £900+VAT

Day One without Chairman’s Dinner:

Member: £250+VAT

Non-member: £400+VAT

Day One with Chairman’s Dinner:

Member: £350+VAT

Non-member: £500+VAT

Day Two only:

Member: £250+VAT

Non-member: £400+VAT


For more information please contact or

This event is worth 15 points in the PRCA CPD Programme.