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PRCA National Conference 2019: Next Generation PR


25 Sep 2019







Join us on the 25th and 26th September 2019 for the PRCA National Conference.

Event Type: Conference

Address: Church House, Deans Yard, Westminster, London, SW1P 3NZ

Event Overview

To mark the 50th anniversary of the PRCA, the National Conference will take place at a new venue with a new two-day format, aimed at providing an even broader range of insights for the whole industry. The conference will be chaired by Jim Donaldson MPRCA, Chairman, PRCA.

Ticket Pricing: 

Both Days:

Member: £600+VAT

Non-member: £900+VAT

Day One only:

Member: £300+VAT

Non-member: £450+VAT

Day Two only:

Member: £300+VAT

Non-member: £450+VAT

For more information please contact or


On day one, this conference will bring together more than 300 practitioners in PR and communications, as we cover the theme of Next Generation PR, with leading speakers focusing on how our industry needs to equip itself for the next 50 years of PR and communications. 





WELCOME ADDRESS: Francis Ingham, MPRCA, Director General, PRCA and Jim Donaldson MPRCA, CEO, UK and Middle East, FleishmanHillard Fishburn, and Chairman, PRCA


KEYNOTE: Roland Rudd, Chairman and Founder, Finsbury


KEYNOTE: Stuart Lambert, Founding Partner, Blurred


The Kantar panel discussion

A new era of PR strategy and measurement? Outcomes versus outputs

Chaired by Margo Swadley, Strategic Product Lead for Brands, Kantar


Ben Levine MPRCA, Director & Partner, TRUE Global Intelligence 

Lawrence Collis MPRCA, Executive Director, Good Relations

Rhys James, Senior Reputation and Evaluation Manager, Lloyds Banking Group





Project #ShowUs: Dove invites media and advertisers to break beauty stereotypes

Firdaous El-Honsali, Global PR Director, Dove


Panel Discussion: Measurement and Analytics: Upskilling your Teams to Deliver Actionable Client Insights

Johna Burke, Global Managing Director, AMEC

Jenny Caven CMPRCA, Head of External Affairs, Slimming World
Emma Hopkinson, Vice President of Insight Sales, Cision


The Purpose of PR

Ed Williams MPRCA, UK CEO, Edelman




The PR and Communications Council 2019 panel discussion


Next Gen at the table, not the door

Jennifer Ogunleye, PR Manager, KPMG


Women in PR panel discussion:

What the F? how agile are we as an industry and how much more flexible do we need to get?

Chaired by Nicky Regazzoni CMPRCA, Co-Founder, The PR Network and mentoring lead, Women in PR


Laurian Hubbard MPRCA, Brexit Campaign lead, Cabinet Office, Wales and founder and Co-President, WPR Cymru

Jennifer Thomas MPRCA, Director of Internal Communications & Experience, Direct Line Group

Tiffany Guarnaccia, CEO, Kite Hill

Charlotte Budd, Director, Freuds

Asif Sadiq, Head of Diversity, Inclusivity and Belonging, The Telegraph




Diversity panel discussion:

Chaired by Pema Seely CMPRCA, Co-chairman, PRCA Diversity Network


Tanya Joseph MPRCA, Director of Campaigns and Public Policy, Nationwide

Asad Dhunna, Founder, The Unmistakables

Surinder Sian, Deputy Head of Comms (Europe), ArceloMittal

Kam Pearce, Head of PR and Corporate Communications, NCS Trust


CLOSING SPEECH:  Jim Donaldson MPRCA, CEO, UK and Middle East, FleishmanHillard Fishburn, and Chairman, PRCA



On day two, we take the theme of Next Generation PR forward with a bespoke mix of training workshops aimed at providing the skills needed to create the leaders of the future. Each session will last up to two hours. All attendees of Day Two will receive a certificate of qualification after attending the day.

The training sessions are:

09.00– 1100:

Live Crisis Simulation

Trainer: Kate Hartley MPRCA

In the live crisis simulation interactive training session, attendees will experience what it's like to manage a live crisis as it unfolds on social and digital media. Using Polpeo's interactive crisis simulation platform, delegates will work in teams to manage a company’s reputation as a crisis hits in real-time. The session is designed to test and improve crisis handling skills discuss approaches with peers and with the Polpeo trainers, and provoke discussion about how to create crisis plans that are robust enough to withhold an attack during a crisis. Also, every delegate will have a 30 minute one-to-one coaching session to reinforce learning and discuss an action plan for their organisation or client.


Curating Compelling Content for Social Media

Trainer: Katie King CMPRCA

Optimise the effectiveness of your social media activity with proven tips for creating compelling content, in our Creating and Curating Compelling Content for Social Media course. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe.

The workshop will provide proven best practice guidance for content creation on the core social media platforms; Twitter, Facebook, LinkedIn, Google+, Pinterest, and blogging.  All theory will be supported by up to date case studies, enabling you to get the best from your social media activity.

Lunch: 13.15 –13.45

13.45 – 15.45:

Rising to the People Challenges of growth: Attracting, retaining and energising the right people in a world where talented people are faced with abundant choice of where they work.

Trainers: Richard Houghton and Crispin Manners

1. What are the people challenges?

  • Huge battle for talent
  • Changing expectations of what the workplace provides – emotional and rational
  • Achieving loyalty

2. The importance of Purpose

  • How you create a Purpose that work for your people

3.The importance of Involvement on your employer brand

  • What does this mean?
  • How do you drive increasing engagement?
  • How do you use engagement to attract and retain employees

4. The importance of employee innovation and its impact on your employer brand and your business


15.45 –17.00:

Communicate Like a Leader – Find your Voice and Grow your Gravitas

Trainer: Jayne Constantinis MPRCA

One of the key tools of great leadership, now and in the future, is an ability to communicate with confidence and skill.  In this lively and interactive session you will learn the fundamentals of excellent face to face communication for a variety of different scenarios:  how to exude gravitas and presence through verbal and nonverbal techniques; how to present with clarity and relevance so that you can hold and inspire an audience; how to approach difficult conversations; how to manage meetings; the power of listening; the art of small talk and networking, and how to motivate and empower others. The training is highly practical. You will leave with a set of tools to implement immediately, and the unique 18-month programme of follow up support will ensure that your new behaviours are reinforced, extended and embedded.


Thank you to our Headline Sponsor


Thank you to the official PRCA media monitoring and analysis partner:

Thank you to our sponsors:

Lexis Nexis logo




This event is worth 15 points in the PRCA CPD Programme.