Join us on the 25th and 26th September 2019 for the PRCA National Conference.
Event Type: Conference
Address: Church House, Deans Yard, Westminster, London, SW1P 3NZ
To mark the 50th anniversary of the PRCA, the National Conference will take place at a new venue with a new two-day format, aimed at providing an even broader range of insights for the whole industry. The conference will be chaired by Jim Donaldson MPRCA, Chairman, PRCA.
Day One only:
Day Two only:
On day one, this conference will bring together more than 300 practitioners in PR and communications, as we cover the theme of Next Generation PR, with leading speakers focusing on how our industry needs to equip itself for the next 50 years of PR and communications.
WELCOME ADDRESS: Francis Ingham, MPRCA, Director General, PRCA and Jim Donaldson MPRCA, CEO, UK and Middle East, FleishmanHillard Fishburn, and Chairman, PRCA
KEYNOTE: Roland Rudd, Chairman and Founder, Finsbury
KEYNOTE: Stuart Lambert, Founding Partner, Blurred
The Kantar panel discussion
A new era of PR strategy and measurement? Outcomes versus outputs
Chaired by Margo Swadley, Strategic Product Lead for Brands, Kantar
Ben Levine MPRCA, Director & Partner, TRUE Global Intelligence
Lawrence Collis MPRCA, Executive Director, Good Relations
Rhys James, Senior Reputation and Evaluation Manager, Lloyds Banking Group
Project #ShowUs: Dove invites media and advertisers to break beauty stereotypes
Firdaous El-Honsali, Global PR Director, Dove
Panel Discussion: Measurement and Analytics: Upskilling your Teams to Deliver Actionable Client Insights
Johna Burke, Global Managing Director, AMEC
Jenny Caven CMPRCA, Head of External Affairs, Slimming World
The Purpose of PR
Ed Williams MPRCA, UK CEO, Edelman
The PR and Communications Council 2019 panel discussion
Next Gen at the table, not the door
Jennifer Ogunleye, PR Manager, KPMG
Women in PR panel discussion:
What the F? how agile are we as an industry and how much more flexible do we need to get?
Chaired by Nicky Regazzoni CMPRCA, Co-Founder, The PR Network and mentoring lead, Women in PR
Laurian Hubbard MPRCA, Brexit Campaign lead, Cabinet Office, Wales and founder and Co-President, WPR Cymru
Jennifer Thomas MPRCA, Director of Internal Communications & Experience, Direct Line Group
Tiffany Guarnaccia, CEO, Kite Hill
Charlotte Budd, Director, Freuds
Asif Sadiq, Head of Diversity, Inclusivity and Belonging, The Telegraph
Diversity panel discussion:
Chaired by Pema Seely CMPRCA, Co-chairman, PRCA Diversity Network
Tanya Joseph MPRCA, Director of Campaigns and Public Policy, Nationwide
Asad Dhunna, Founder, The Unmistakables
Surinder Sian, Deputy Head of Comms (Europe), ArceloMittal
Kam Pearce, Head of PR and Corporate Communications, NCS Trust
CLOSING SPEECH: Jim Donaldson MPRCA, CEO, UK and Middle East, FleishmanHillard Fishburn, and Chairman, PRCA
On day two, we take the theme of Next Generation PR forward with a bespoke mix of training workshops aimed at providing the skills needed to create the leaders of the future. Each session will last up to two hours. All attendees of Day Two will receive a certificate of qualification after attending the day.
The training sessions are:
Live Crisis Simulation
Trainer: Kate Hartley MPRCA
In the live crisis simulation interactive training session, attendees will experience what it's like to manage a live crisis as it unfolds on social and digital media. Using Polpeo's interactive crisis simulation platform, delegates will work in teams to manage a company’s reputation as a crisis hits in real-time. The session is designed to test and improve crisis handling skills discuss approaches with peers and with the Polpeo trainers, and provoke discussion about how to create crisis plans that are robust enough to withhold an attack during a crisis. Also, every delegate will have a 30 minute one-to-one coaching session to reinforce learning and discuss an action plan for their organisation or client.
Curating Compelling Content for Social Media
Trainer: Katie King CMPRCA
Optimise the effectiveness of your social media activity with proven tips for creating compelling content, in our Creating and Curating Compelling Content for Social Media course. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe.
The workshop will provide proven best practice guidance for content creation on the core social media platforms; Twitter, Facebook, LinkedIn, Google+, Pinterest, and blogging. All theory will be supported by up to date case studies, enabling you to get the best from your social media activity.
Lunch: 13.15 –13.45
13.45 – 15.45:
Rising to the People Challenges of growth: Attracting, retaining and energising the right people in a world where talented people are faced with abundant choice of where they work.
Trainers: Richard Houghton and Crispin Manners
1. What are the people challenges?
- Huge battle for talent
- Changing expectations of what the workplace provides – emotional and rational
- Achieving loyalty
2. The importance of Purpose
- How you create a Purpose that work for your people
3.The importance of Involvement on your employer brand
- What does this mean?
- How do you drive increasing engagement?
- How do you use engagement to attract and retain employees
4. The importance of employee innovation and its impact on your employer brand and your business
Communicate Like a Leader – Find your Voice and Grow your Gravitas
Trainer: Jayne Constantinis MPRCA
One of the key tools of great leadership, now and in the future, is an ability to communicate with confidence and skill. In this lively and interactive session you will learn the fundamentals of excellent face to face communication for a variety of different scenarios: how to exude gravitas and presence through verbal and nonverbal techniques; how to present with clarity and relevance so that you can hold and inspire an audience; how to approach difficult conversations; how to manage meetings; the power of listening; the art of small talk and networking, and how to motivate and empower others. The training is highly practical. You will leave with a set of tools to implement immediately, and the unique 18-month programme of follow up support will ensure that your new behaviours are reinforced, extended and embedded.
Thank you to our sponsors:
This event is worth 15 points in the PRCA CPD Programme.