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PRCA Measurement Conference - PR & the bottom line: Effective measurement in the COVID-19 era


30 Nov 2020







Join virtually to gain inside access into the world of Measurement and comms. Hear from the industry’s leading speakers and gain insight the sectors most current topics.

This conference will be virtual.

Event Type: Conference

Event Overview


The events of 2020 have reshaped the business landscape. As the world grapples with economic impact of COVID-19, PR budgets are under increasing pressure and there’s never been a more important time for PR professionals to prove the value of their work.

Join us for a half-day virtual conference on Monday 30 November to discover the latest trends impacting public relations measurement. The conference will equip delegates with a range of practical tips and techniques used by brands and businesses around the world to prove the value of PR to clients and senior management.

The conference will dig deep into digital and social media measurement, as well as explore the trends in planning and insight generation driving the most successful global PR campaigns and strategies. 

Keynotes and panels include:

Barcelona Principles and putting the measurement framework into action

Colin Wheeler, Managing Director, Survey Solutions

Libby Howard, CEO, Intelligent Conversation

Russ Brady, Head of Public Relations, Co-Op

Keynote: Award winning measurement

Ketchum & Gillette – ‘Using Predictive Modeling for Smarter Influencer Content Strategy and Marketing’

(Best use of social media measurement Winner at AMEC Awards)

Keynote: Getting a seat at the table – proving the strategic value of PR

Anna Salter, Director of Evaluation, Kantar

Keynote: SEO Impact and Measurement

Carrie Rose, Co-founder and Creative Director,  Rise at 7

Panel: From Coverage to Capital - Putting a Pound Value on PR

Moderated by: Darryl Sparey MPRCA, MD and Co-founder, Hard Numbers

Alison Williams, Director Of Client Services, UK & USA at CARMA
Amir Jirbandey, Growth Lead, Papercup
Jo Candy, Head of PR, Crowdcube
Zarina Banu, Head Of Corporate Communications, Curve 

Keynote: Measuring the impact of Influencer Marketing

Steven Spieczny, Partner & COO, Inpulsus

Session brief:

In this session, Steven will provide a glimpse into how PR can best employ Influence Marketing and then intelligently use its generated data to measure program results and provide cues for optimization. We'll review a few key areas such as; Influencer selection data, Campaign goals & metrics set up and cross-channel integration.

Sponsored by: 

This event is worth 20 points in the PRCA CPD Programme.