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PRCA UK National Conference: Communications and Influence in the post-pandemic era


08 Jul 2021







Venue: IET, Savoy Place, London, WC2R 0BL
Timings: 09:00-16:30

Earlybird Prices until 28th May
Member: £160+VAT
Non member: £200+VAT

After the 28th May
Member: £190+VAT
Non Member: £230+VAT

This Conference is scheduled to take place physically in July and will be streamed live. If restrictions are imposed the conference will move to a fully virtual format.

Event Type: Conference

Address: IET, Savoy Place, London, WC2R 0BL

Event Overview


The pandemic crystallised the value of communications and public relations in both the boardroom and in society. We have the ear of the c-suite - but what comes next? How can communications professionals build on their platform to better support clients and organisations through the global economic recovery?

This year’s UK National Conference brings together business and PR minds from the likes of Google, IKEA, and the Cabinet Office to explore how PR and communications professionals can thrive in a new business era defined by trust, collaboration and authenticity. The conference also features a special session on mental health with former no.10 strategist, Alastair Campbell.

This Conference is scheduled to take place physically in July and will be streamed live. If restrictions are imposed the conference will move to a fully virtual format.

Earlybird Prices until 28th May

Member: £160+VAT

Non member: £200+VAT

After the 28th May

Member: £190+VAT

Non Member: £230+VAT


Agency Ticket - Can't decide who you want to attend? Why not buy our agency ticket, one price for x2 physical tickets and as many people as you want can watch the live stream!

Earlybird price - £500+VAT

Standard (after 28th May) - £650+VAT

Please email Anna if you would like to take up this offer:

The conference will follow 3 over-riding themes which are:
1. Trust and Reputation in a Post-Pandemic World: Showcasing the ingredients for trust-building; the role of empathy and ethics in the post-pandemic world.

2. Taking your people with you: exploring how investment in people – though inclusive cultures and strong purposeful leadership can deliver better productivity, a happier workforce and enhanced value for clients and organisations.

3. Cultivating collaboration in the new business era: exploring how organisations and businesses can work closer with one another through partnerships across sectors, cultures and borders to deliver value for business and society

Headlined by: Hayley Mulenda, International Keynote Speaker, Author, and Music Artist

Hayley is a multi-award-winning international speaker, author, podcaster, and change-agent. Her mantra is ‘A Breakdown Can Become a Breakthrough.’


2021 Agenda: 

Time: (BST)




Francis Ingham, Director General, PRCA



Chairman Welcome

Rachel Friend, CEO, W Communications | PRCA Chair





Keynote discussing teamwork, trust and role models

Hayley Mulenda, International Keynote Speaker, Author, and Music Artist


Keynote:  Fighting misinformation

Peter Heneghan, Deputy Director of Digital, 10 Downing Street & Cabinet Office Communications



Panel: From Collective Trauma to Sustainable Working Practices and Resilience Building


So many cliches from living and working through COVID times but as we’ve all battled through this collective societal trauma, but haven’t we all learnt so much about ourselves? How we tick, how we combine home and work like never before, what stresses us and what helps wellbeing and productivity. With the proverbial rug being constantly whipped from under us, government guidelines, tier systems, furlough schemes in never-ending flux and, the prospect of ‘hybrid working’ for the a while to come, this panel will explore how we turn the lessons of previous months into positive and sustainable ways of working for the future. How do we build wellbeing and personal resilience and, organisational cultures that give the individuals within, the best chance of resilience and success?


Moderator: Jane Fordham, Founder, Jane Fordham Consulting | Partner and Head of People & Culture, Hanbury Strategy

  • Addy Frederick, Group Communications, Prudential | Treasurer WIPR
  • Sheeraz Gulsher, Co-Founder, People Like Us | Account Director, Pretty Green
  • Rob Stephenson, CEO, FormScore | Founder InsideOut LeaderBoard
  • Adam Millar, Account Manager, CCgroup



Keynote: Why is PR uniquely placed to drive trust and reputation?

Anna Salter, Evaluation Director, Kantar



15 minute break



Let's work to changing the lens on mental health

Alastair Campbell, writer, communicator and strategist



Panel: The Purposeful CEO


Moderator: Daniela Flores, Founding Partner, Purpose Union | PRCA Purpose Group co chair 

  • Olivia Ross-Wilson, Communications Director (CCO), Ikea
  • Chris Turner, Executive Director, B Lab UK
  • Ben Greensmith, Lord Chocolonely III, Tony’s Chocolonely
  • Jo Ogunleye, B2B Communications, Google





REEB and PRCA Equity and Inclusion Advisory Council update


Interactive Diversity, Race and Ethnicity Workshop

Led by:

Barbara Phillips, Chair of PRCA’s Race Ethnicity and Equity Board (REEB).

Anna Geffert and Ngozi Emeagi, President and Vice President, Women In PR


This will be an interactive workshop for attendees to explore ways in which to tackle race and diversity issues at work and learn about which actions work and those that probably won’t.



Keynote discussing Change and Brexit

Ian Wright, Chief Executive, Food and Drink Federation



Panel: How to harness AI in comms, ethically and for competitive advantage


AI is disrupting the business landscape, reshaping many job functions, including PR and comms. The pragmatic panel debate will explore this change, and the related macro issues such as ethics, jobs, education, and regulation. The team will also discuss competitive advantages for the world of PR and comms, and consider the tools available and how to get started.


Moderator: Katie King, author, trainer and AI consultant

  • Vic Miller, VP Global Comms, Brand Watch
  • Rory Sutherland, Vice chair, Ogilvy
  • Michael Mpofu, Head of Comms, Worry and Peace
  • Richard Bagnall, Co-Managing Partner and CEO, Europe & Americas, CARMA



Keynote on creativity/ innovation

Rachel O’Reilly, Director of Communications, KUONI



Conference finish


If you would like to sponsor this year’s National Conference, please email Steve Miller on

You can find out more about our venue, IET, Savoy Place, London here

For more information please email

This event is worth 30 points in the PRCA CPD Programme.