Looking for a Public Relations Agency? Use our Free matching service to find the right agency for you.

User login

PRCA International Summit 2021


30 Mar 2021







This event will take place over two days, as a virtual event with the following timings:
Tuesday, 30th March, 2021 - 12:00 - 19:30
Wednesday, 31st March, 2021- 07:00 - 14:30

Please note: All timings are in UK GMT.

Event Type: Conference

Address: Online, Online

Ticket Type Non Member Price (excl VAT) Member Price (excl VAT)
Ticket price for Event : PRCA International Summit 2021 £100.00 £75.00 Login or register to book

Event Overview

Public relations and communications operate without borders. The seismic events of 2020 reshaped the PR industry and accelerated the trend towards international, cross-cultural business. The opportunity for international collaboration, once the remit of a privileged few, is now within grasp for organisations of all sizes across the world.

This year’s prestigious PRCA International Summit returns to share unparalleled insight on how PR and Communications professionals are defying global markets to deliver exceptional value for organisations and societies around the world. This year’s event takes a close look at local markets across 6 global regions to lift the lid on the strategies and tactics making a difference on the ground.

From New York to New Delhi, the Summit will showcase communications excellence by brands and organisations. Attendees will learn about new and emerging trends in communications practice and how PR professionals are helping to forge a new path for organisations across the world.

Join us for this years PRCA Virtual International Summit on 30th & 31st March, where communications leaders from across the world will gather to explore the challenges and opportunities that lie in wait for the industry.

DAY ONE – 30th March, 2021 :12:00 – 19:30 GMT

DAY TWO – 31st March, 2021: 07:00 – 14:30 GMT

See our speaker line up here

Ticket Prices

Earlybird until 5th March

Member -  £75+VAT

Non member -  £100+VAT


From 5th March

Member -  £100 + VAT

Non Member - £125 + VAT


Why attend?

  • Access. From New York to New Delhi, learn how agencies and organisations are helping to forge a new path for organisations across the world.
  • Learn. A Summit pass grants you access to 20+ live sessions - from leadership streams on diversity and inclusion, to regional case studies and panel discussions on operating across borders post 2020.
  • Connect. Be part of your global community. The summit connects you with speakers and delegates from across the world so you can broaden your network and gain insight on the cross-cultural issues impacting global PR.


DAY ONE: 30th March, 2021, 12:00 – 19:30 GMT

Time (GMT)



Introduction and Welcome

Francis Ingham, Director General, PRCA

Maja Pawinska Sims, Associate Editor, EMEA, Provoke



Opening keynote

Brad Staples, Chief Executive Officer, APCO Worldwide



Hayley Lowe, Expedia



Misinformation and the Climate Crisis - why comms is part of the problem

John Brown, Founder and CEO, Don’t Cry Wolf



Q&A: Turning the climate emergency into an opportunity

  • Laura Sutherland, Chief, Aura and Founder of PRFest
  • Dr Martin Valenti, Head of Climate Enterprise at Scottish Enterprise



Nitin Mantri, Group CEO, Avian We & ICCO President



Panel Session: The Brexit deal is finally here. But will it usher in green economic innovation, new global trade opportunity and a surge in daring start-ups?

  • Nina Skero, Chief Executive, Centre for Economics and Business Research
  • Mark Lowe, Founding Partner, Third City
  • George McGregor, Managing Partner, Interel
  • Sarah Ogden, Head of Corporate Brand, Zeno Group



Responding with heart – how to foster a strong company culture in uncertain time

Barby Siegel, Global CEO, Zeno Group






Panel: Education - Universities, students and getting a start in a global recession.

The economic devastation from the past 12 months has been especially harsh on those at the start of their careers. So how can we ensure a new generation of talent isn’t lost to the PR and communications industry?


  • Fred Cook, Chairman Emeritus, Golin & Director, USC Annenberg Center for Public Relations



IABC Roundtable discussion - Connect with IABC's Europe, Middle East, and North Africa Region (EMENA) Region board members and IABC Fellow, Neil Griffiths, as they talk about leadership, diversity, and inclusion




Communicating the Global Response to the COVID-crisis and what it will take to achieve a fair and green recovery

Jeremy Hillman, Director of Corporate Communications, The World Bank Group



Johna Burke, Global Managing Director, AMEC



Tina McCorkindale, President and CEO, The Institute for Public Relations





DAY TWO: 31st March, 2021, 07:00 – 14:10 GMT

Time (GMT)



Introduction and Welcome

Mandip Dulay, Partner and COO,



In Conversation with Google Hosted by: Nitin Mantri, Group CEO Avian We
Meenu Handa, Senior Director, Corporate communications for Google SEA



Shopee – The leading online shopping platform in Southeast Asia



Getting over the Great Wall: Successful Marketing Strategies & Tactics for China

Mike Golden, Co-Founder and China President, Brandigo (China)



The Year Ahead: PRCA Ethics Council Outlook

David Gallagher, President, Growth and Development, International, Omnicom



Jordan Rittenberry, Chairman of Middle East & Africa, Edelman



Thulani Sibeko, Chief Brand & Marketing Officer, Standard Bank Group



How the Pandemic has Changed the Communications Landscape.

How communications teams across Africa have adapted to the global pandemic, evolving communications strategies and adapting to the new normal to make a difference on the ground

  • Jordan Rittenberry, Chairman of Middle East & Africa, Edelman
  • Kenya Airways
  • Coca-Cola
  • Microsoft
  • Nestle



Sami Moutran, Senior Director Business Marketing and Communications, TikTok



Global Panel: Branding & Reputation

  • Austyn Allison, Editor, Campaign Middle East
  • Ogilvy
  • Zoom
  • Zalora



How COOs and senior leaders had to adapt their communication and leadership style for business continuity in a new and virtual world

  • Jon Ivan-Duke, Co-Founder, Duke & Mir
  • Angela Johansson, COO, Clyde & Co
  • Wasim Ben Khadra, Head of External Comms, Standard Chartered Bank UAE
  • Roberto Croci, Managing Director, Microsoft for startups MENA
  • Hisham Farouk, CEO, Grant Thornton UAE



“Truth Be Told: How Authentic Marketing & Communications Wins in the Purposeful Age”: Insights from a new book by John O’Brien MBE of Omnicom’s ONE Hundred Consortium & David Gallagher of Omnicom Public Relations Group which focuses on a human truth at the core of successful PR , marketing and communications.


John O’Brien MBE, EMEA Managing Partner Omnicom’s 100 Agency Collective.



The Media Intelligence Business Ecosystem: Why does it matter?

Maria Laura Garcia, President and Founder, GlobalNews® Group



Closing keynote

Melissa Waggener Zorkin, Global CEO and Founder, WE Communications







If you would like to sponsor this conference, or find out about any other visibility opportunities, please contact Steve Miller at


This event is worth 40 points in the PRCA CPD Programme.