Details
Summary:
This event will take place over two days, as a virtual event with the following timings:
Tuesday, 30th March, 2021 - 12:00 - 20:30
Wednesday, 31st March, 2021- 07:00 - 14:30
Please note: All timings are in UK BST.
Event Type: Conference
Address: Online, Online
Event Overview
Public relations and communications operate without borders. The seismic events of 2020 reshaped the PR industry and accelerated the trend towards international, cross-cultural business. The opportunity for international collaboration, once the remit of a privileged few, is now within grasp for organisations of all sizes across the world.
This year’s prestigious PRCA International Summit returns to share unparalleled insight on how PR and Communications professionals are defying global markets to deliver exceptional value for organisations and societies around the world. This year’s event takes a close look at local markets across 6 global regions to lift the lid on the strategies and tactics making a difference on the ground.
From New York to New Delhi, the Summit will showcase communications excellence by brands and organisations. Attendees will learn about new and emerging trends in communications practice and how PR professionals are helping to forge a new path for organisations across the world.
Join us for this years PRCA Virtual International Summit on 30th & 31st March, where communications leaders from across the world will gather to explore the challenges and opportunities that lie in wait for the industry.
DAY ONE – 30th March, 2021 :12:00 – 20:30 BST
DAY TWO – 31st March, 2021: 07:00 – 14:30 BST
Ticket Prices
Member - £100 + VAT
Non Member - £125 + VAT
Agency Ticket - Can't decide who you want to attend? Why not buy our agency ticket, one price and as many people as you want can join in! All for just £500+VAT.
Please email Anna if you would like to take up this offer: anna.green@prca.org.uk
Why attend?
- Access. From New York to New Delhi, learn how agencies and organisations are helping to forge a new path for organisations across the world.
- Learn. A Summit pass grants you access to 20+ live sessions - from leadership streams on diversity and inclusion, to regional case studies and panel discussions on operating across borders post 2020.
- Connect. Be part of your global community. The summit connects you with speakers and delegates from across the world so you can broaden your network and gain insight on the cross-cultural issues impacting global PR.
DAY ONE: 30th March, 2021, 12:00 – 20:30 GMT
|
Time (GMT) |
|
|
12:00 |
Introduction and Welcome Francis Ingham, Director General, PRCA Maja Pawinska Sims, Associate Editor, EMEA, Provoke |
|
12:10 |
From social to geopolitical pressure points, what are the issues shaping our post pandemic world Brad Staples, Chief Executive Officer, APCO Worldwide |
|
12:30 |
BREAK |
|
12:40 |
The Heart of Business How a year of distraction and uncertainty gave Comms the C-suite prompt Hayley Lowe, Senior Director, Communications, Expedia Group |
|
13:00 |
BREAK |
|
13:10 |
Misinformation and the Climate Crisis - why comms is part of the problem John Brown, Founder and CEO, Don’t Cry Wolf |
|
13:30 |
BREAK |
|
13:40 |
Q&A: Turning the climate emergency into an opportunity
|
|
14:10 |
BREAK |
|
14:20 |
Vaccine confidence: Paving the way to a new international communications approach.
Dominique Lemon, Head of Strategic Communications, Prime Minister's Office and Cabinet Office, UK Government
Tackling the universal challenge of vaccine confidence - a critical component of vaccine uptake - within the pandemic context has paved the way for more innovative, connected and evidence-based global communications. In this session you will learn about the world-leading communications activity the UK Government is doing to build vaccine confidence and misinformation globally, and how this approach could form a new way in which international government communications is delivered in the future. |
|
14:40 |
BREAK |
|
14:50 |
Misinformation, fake news, and the implications for the PR industry Nitin Mantri, Group CEO, Avian We & ICCO President |
|
15:10 |
BREAK |
|
15:20 |
The Brexit deal is finally here. But will it usher in green economic innovation, new global trade opportunity and a surge in daring start-ups?
|
|
16:00 |
BREAK |
|
16:10 |
Responding with heart – how to foster a strong company culture in uncertain times Barby Siegel, Global CEO, Zeno Group |
|
16:30 |
BREAK |
|
16:40 |
Launch of the PRCA Digital PR and Communications Report for 2020 Candace Kuss, Creative Strategist and Digital Consultant and Co-Chair, PRCA Digital Group
The eighth annual Survey of digital and social media use as an integral part of the PR industry. We’ll cover highlights from the Report and make some predictions for 2021. |
|
17:00 |
BREAK |
|
17:10 |
The impact of COVID-19 on Italian comms industry How the pandemic forced comms to be seen as a priority by Italian businesses Federico Steiner, Managing Director, Barabino & Partners |
|
17:30 |
BREAK |
|
17:40 |
Education - Universities, students and getting a start in a global recession The economic devastation from the past 12 months has been especially harsh on those at the start of their careers. So how can we ensure a new generation of talent isn’t lost to the PR and communications industry?
|
|
18:20 |
BREAK |
|
18:30 |
IABC Roundtable discussion - Connect with IABC's Europe, Middle East, and North Africa Region (EMENA) Region board members and IABC Fellow, Neil Griffiths, as they talk about leadership, diversity, and inclusion
|
|
19:00 |
BREAK |
|
19:10 |
Communicating the Global Response to the COVID-crisis and what it will take to achieve a fair and green recovery Jeremy Hillman, Director of Corporate Communications, The World Bank Group |
|
19:30 |
BREAK |
|
19:40 |
Breaking through the metric noise Johna Burke, Global Managing Director, AMEC
Now, more than ever professionals are looking to refine and develop the metrics that matter for their organization. During this session we will discuss the good, the bad and the ugly of this process and how to cut through the noise. |
|
20:00 |
BREAK |
|
20:10 |
Disinformation and the implications for the PR industry Tina McCorkindale, President and CEO, The Institute for Public Relations |
|
20:30 |
DAY ONE CLOSE |
DAY TWO: 31st March, 2021, 07:00 – 14:30 GMT
|
Time (GMT) |
|
|
07:00 |
Introduction and Welcome Robyn De Villiers, Chairman & CEO: Africa at BCW (Burson Cohn & Wolfe) |
|
07:10 |
The digital transformation of the PR industry: changing trends and challenges. In Conversation with Google Hosted by: Nitin Mantri, Group CEO Avian We |
|
07:30 |
BREAK |
|
07:40 |
PR Mise-en-scène: A winning act of Relevance, Differentiation and Sustainability Scott Lai, orporate Communications, Shopee |
|
08:00 |
BREAK |
|
08:10 |
Getting over the Great Wall: Successful Marketing Strategies & Tactics for China Mike Golden, Co-Founder and China President, Brandigo (China) |
|
08:30 |
BREAK |
|
08:40 |
The Year Ahead: PRCA Ethics Council Outlook David Gallagher, President, Growth and Development, International, Omnicom |
|
09:00 |
BREAK |
|
09:10 |
Jordan Rittenberry, Chairman of Middle East & Africa, Edelman |
|
09:20 |
Covid-19 has changed the communications industry forever Thulani Sibeko, Chief Brand & Marketing Officer, Standard Bank Group
The pandemic has increased the importance of internal communications, and prompted companies to rethink their media engagement strategies. As communications professionals seek to determine which changes will be permanent and which will be fleeting, the industry has an opportunity to play a more meaningful role in ensuring the prosperity of society. |
|
09:40 |
BREAK |
|
09:50 |
How the Pandemic has Changed the Communications Landscape. How communications teams across Africa have adapted to the global pandemic, evolving communications strategies and adapting to the new normal to make a difference on the ground
|
|
10:30 |
BREAK |
|
10:40 |
Sami Moutran, Senior Director Business Marketing and Communications, TikTok |
|
11:00 |
BREAK |
|
11:10 |
Weathering the Storm: Brand and reputation Austyn Allison, Editor, Campaign Middle East Mary McFarland, Managing Director, MEMAC Ogilvy – UAE Paula Herreros, Director, Be Influencers Christopher Daban Daguimol, Director, Corporate Communications, Zalora The pandemic has tested the resolve and reputation of brands across the world. Under heightened scrutiny from consumers and stakeholders, we’ve seen brands stand tall and enhance reputation, while others have merely fumbled from one crisis to the next.
|
|
11:50 |
BREAK |
|
12:00 |
How COOs and senior leaders had to adapt their communication and leadership style for business continuity in a new and virtual world
|
|
12:40 |
BREAK |
|
12:50 |
“Truth Be Told: How Authentic Marketing & Communications Wins in the Purposeful Age”: Insights from a new book by John O’Brien MBE of Omnicom’s ONE Hundred Consortium & David Gallagher of Omnicom Public Relations Group which focuses on a human truth at the core of successful PR , marketing and communications.
John O’Brien MBE, EMEA Managing Partner Omnicom’s 100 Agency Collective |
|
13:20 |
BREAK |
|
13:30
|
The Media Intelligence Business Ecosystem: Why does it matter? Maria Laura Garcia, President and Founder, GlobalNews® Group |
|
13:50 |
BREAK |
|
14:00 |
THE NEW LEADERSHIP PRINCIPLE: INSIDE IS THE NEW OUTSIDE Melissa Waggener Zorkin, Global CEO and Founder, WE Communications |
|
14:30 |
DAY TWO CLOSE |