Event Type: Group Event
Mark Ritson’s article on whether marketers should worry less about their carefully crafted brand image and take more risks as consumers don't really care what they stand for. This is an interesting jump-off point for a panel discussion on brand reputation and what levers PR professionals need to pull in order to maintain a strong reputation and trust credentials and where the lines are sometimes blurred between consumers and stakeholder expectations.
We will also look at how the impact of the pandemic and turbulent times in 2020 will continue to shape consumer behaviour and the ways brands market to them. What new priorities will shape consumer expectations and what will matter to them the most?
Hosted by Joan O'Connor
Panel: Ruth AllChurch, Simon Shaw, Bibi Hilton
Our panel discussion will explore the following topics:
- does reputation matter and who ultimately cares?
- what are the drivers of reputation and how can brands think more about the future impact?
- in the new normal what changes will we see and how will Pr practitioners support reputation when the marketplace and consumer behaviour is changing?
- should brands be encouraged to take more risks and what impact would that have on creativity
- what's the panel's recommendation on the roadmap to reputation, and do we need to rewrite the rule book?
Zoom links will be sent out to all attendees 24 hours prior to the event start time. If you sign up after this time, please contact email@example.com for the link.
This event is worth 15 points in the PRCA CPD Programme.