Details
Summary:
A fantastic opportunity for you to take home Gold at Cannes!
The UK Young Lions PR Competition is the pre-selection competition for the Cannes Young Lions PR Competition 2022.
As well as participating in the international competition, the winning duo will spend four days at Cannes Lions International Festival of Creativity, soaking up the atmosphere and being able to participate in all the sessions.
You are now able to register your teams for the competition, and you must be logged in to do so.
Registration Deadline: Thursday, 3rd March, 2022, 17:00
Once you have paid to register your team, you must email details of your team members to younglions@prca.org.uk
Event Type: Industry Event
Event Overview
How the UK Competition Works
A brief will be set by the PRCA's Charity Partner (to be revealed at a later date) who will act as the client, and participating teams will be given 24 hours to create a campaign.
The UK competition will replicate the Cannes Lions competition as much as possible.
Timeline
The cost to enter is £300+vat per (PRCA member) team and £400+vat per (non-member) team. The UK competition will take place over an identical timeframe as the Cannes PR Young Lions Competition, but during a working day: Thursday, 10th March, 2022, 10:00 - Friday, 11th March, 2022, 10:00 (24 hours). The brief is provided by a PRCA Charity In-house member. It will be circulated by email at 10:00 on Thursday 10th March.
Completed campaigns will need to be emailed back to the PRCA by 10:00 on Friday 11th March - in the form of a 10 page PowerPoint presentation, a 1 page summary slide and a written submission of no more than 450 words delivered as a Word document. Campaigns will then be judged by a UK Jury.
A shortlist of 6 campaigns will then via zoom deliver a 5 minute presentation to the Jury, explaining the PR campaign on Thursday, 31st March, 2022
The winning team will be notified by Friday, 1st April, 2022.
UK Competition Rules
The competition is open to any full-time working professionals in the PR industry, aged 31 years or younger (this includes PR freelancers). Only two participants are required to form a team, and organisations are welcome to enter multiple teams. Each participant must be aged 31 years or younger (born after 20th June, 1991) and able to travel to Cannes in June (date TBC).
For more information, please email the PRCA Events team events@prca.org.uk
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