This seminar introduces attendees to Twitter, the fastest-growing and most talked-about social network of recent times. Twitter is a microblog service launched in 2006 which exploded in popularity in the past year, causing marketers and communicators all over the world to take notice.
Event Type: Webinar
Places available: 50
Places remaining: 30
Trainer: Steve Dunne FPRCA
How attendees will benefit
Attendees will walk away with an understanding of how to get the most out of Twitter themselves and become well-versed in case studies demonstrating successful PR & marketing campaigns that leveraged Twitter.
Who should attend
PR professionals who are new to social media in general and Twitter in particular, as well as those who know Twitter but want a better understanding of how to leverage it on behalf of their clients.
What attendees will learn
- What Twitter is
- Antecedents of Twitter
- Case studies (good & bad) of Twitter campaigns
- The Golden Rules of using Twitter for campaigns
- Getting the most out of Twitter yourself
Attendees will receive comprehensive presentation slides.