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THE 2024 SUMMER OF SPORT… AND IT'S LIVE!! The broadcast PR potential and perils of activating around high-profile sporting moments


11 Jun 2024







Event Type: Broadcast Group Event
Date: 11th June
Time: 12:00
Location: Virtual (Zoom)

Find out how to capitalise on the incredible summer of sport for your brand / client, hearing directly from a Sky News correspondent on which pitches generate a cheer… and the common mistakes which get a straight red card.

Event Type: Group Event

Event Overview

With the UEFA Euro 2024 finals in Germany and Paris 2024 Games starting soon after, we are set for an incredible summer of sport. Competition amongst nations taking part will be matched by PR and marcoms professionals competing for eyes and ears, as they go head-to-head with carefully planned campaign activations, or looking to newsjack in the moment.

Hear from Rob Harris, Sky News correspondent, about the guests and stories he and other broadcasters will be most interested in this summer, and enjoy reminiscing on the best PR campaigns activated around recent high-profile sporting events before he heads off to Germany for the Euros.  

About Rob

  • Rob is a sports correspondent, covering sports news stories from the stadiums to the corridors of power.
  • Before joining Sky, he was a global sports correspondent for The Associated Press and reported for global broadcasters.
  • He has covered the Olympics, Paralympics, World Cups and other major sporting events, along with reporting from the key gatherings of sports leaders, following the power and money trails.

Host: Daniel Stainsby, Deputy Managing Director at markettiers and PRCA Broadcast Group Chair

This event is worth 15 points in the PRCA CPD Programme.