The PRCA Innovation Forum exists to develop thought leadership on technology and media impacting public relations. The group seeks to explore a broad range of issues related to innovation in public relations practice, including platforms, tools and voice.
Beyond Share of Search: What Matters for PR
In May 2021, the PRCA Innovation Forum launched with the publication of a discussion paper on Share of Share called Beyond Share of Search: What Matters for PR. It challenges the advertising industry’s claim over Share of Search as both a metric and predictor for market share.
The paper consists of a series of short essays that lead with practical examples. The project was led by Alex Judd, Clarity PR, and Kristian Foged, Simply Thought.
Members of the PRCA Innovation Forum:
- Andrew Smith, Escherman
- James Crawford, PR Agency One
- Kristian Foged, Simply Thought
- Stella Bayles, CoverageBook
- Stephen Waddington, Wadds Inc.
- Hannah Harris, AnswerThePublic
- Steve Leigh, PR Agency One
- Alex Judd, Clarity PR