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Lionel Zetter FPRCA

Zetter’s Political Services - London

About Lionel

Lionel Zetter has worked for the Media Information Group and Political Research & Communications International. He was MD of Parliamentary Monitoring Services Ltd and Political Wizard Ltd, before selling the company to Dods Parliamentary Communication Ltd. He was Deputy Chairman of Dods until the end of 2007, and is now an independent public affairs consultant. Politically Lionel has chaired two Conservative Associations, and worked at Conservative Central Office. He has also been a general election agent, and stood for the Conservatives in Edmonton in 2005. Lionel is a Fellow of the CIPR and a Fellow of the Royal Society of Arts. He is also a member of the NUJ. He was President of the CIPR in 2007, and is also a former Chairman of the Government Affairs Group. He has written and spoken widely on public affairs, politics and public relations, and made frequent media appearances. He has written a book on political campaigning, and is currently writing a book on lobbying.

Training Theory

"Lobbying is an art, not a science. It is evolving the whole time. There are no right or wrong ways to lobby - aside from the moral and ethical dimension".


Lionel's specialisms are Westminster Parliament, House of Lords, Conservative Party, Interlocking and overlapping networks.