"Training is so often ineffective because the fundamental principle of learning is missed. Learning is about understanding the reason why something is important and how it works, not about checklists and crib sheets. The basis for all my training is understanding of the business model on which PR consultancy is based. Once that is understood, the levers which impact profitability become clear and management of the business, staff and clients has a new purpose and direction".
All Neil's training is based on learning the key 'commercial skills' required to optimise the profitability of your PR Consultancy.
Courses by Neil
- Managing Professional Communications Agencies - Overview of internal and external profit management
- Controlling over-servicing - the principles of billable and non-billable time
- Establishing profitable contracts
- Growing your current clients
- Managing Professional Communications Agencies Series - Part 1
- Managing Professional Communications Agencies Series - Part 2
- Managing Professional Communications Agencies Series- Part 2
- Monitoring client satisfaction levels
- Setting your hourly rates