Alison joined Pedigree Petfoods (a division of Mars) as a graduate trainee before moving in to PR consultancy. She has over 25 years ‘ consultancy experience working with some of the world’s best known global corporations advising on reputation, the effective implementation of multi-market strategies, CEO counsel and crisis and issues management. Following a successful UK consultancy career Alison was appointed President of Weber Shandwick Asia Pacific where she was responsible for 12 markets across the region. In addition to successful regional P&L management Alison led two consultancy mergers during her time in the region. Alison then joined Huntsworth PLC as Business Development Director working in partnership with the Group CEO during an active period of M&A. At the helm of Grayling UK Alison led a comprehensive review and repositioning exercise and was also a member of the Grayling international board. She is a Fellow and former Chairman of the PRCA and a Fellow and former President of the CIPR.