The PRCA’s Analyst Relations (AR) Group is open to all member organisations with an interest in analyst relations.
AR is a strategic, corporate communications, marketing and sales activity. AR provides a bridge between industry analysts and business, from the marketing department through to the executives.
The AR Group aims to put a spotlight on the importance of AR across business functions. The goal is to provide insight, learnings and discussion between members. In turn, we hope to support AR professionals and those with an interest communicate the value they deliver to the business, sharing best practices, strategic approaches and practical execution experience.
Throughout the year, we will be hosting a selection of events aimed at attendees of all levels within member organisations, including workshops, panel discussions and speaker-focused forums.
Claire Williamson | Biography
Claire is the co-managing director of Resonance. She has more than 20 years’ communications and marketing experience, working with start-ups to multi-national organisations across the technology, professional services and financial industries.
Claire was the EMEA communications manager for NEC, leading its influencer relations and managing the EMEA AR programme. Claire has planned and implemented successful campaigns for the likes of IBM, NTT DATA, Fujitsu and Motorola.
Nadia Nizar | Biography
Nadia is the analyst relations director at Blue Prism, a global leader in intelligent automation for the enterprise. She has more than 20 years’ experience in marketing communications, PR, influencer and analyst relations working with enterprises across the globe to build brand awareness and reputation across the tech B2B market.
Prior to joining Blue Prism, Nadia worked both in-house and agency. She led the AR division at Resonance and has also worked at global blue-chip organisations including Vodafone and Oracle. She has successfully helped clients and organisations with their AR and influencer strategies as part of their overarching communications plans.