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Artificial intelligence and machine learning


Welcome to the AI in PR group, a dedicated platform for examining the integration of artificial intelligence and machine learning in the field of public relations.

AI is already proving to be a game-changer for communications professionals, transforming a range of day-to-day tasks. From media monitoring and audience analysis to leveraging the power of generative AI for content creation, there are exciting possibilities to significantly change how we work.

Undoubtedly, the rapid pace of technological advancement poses a challenge. As the importance of AI in our industry continues to grow, it's crucial for PR practitioners to stay ahead of the curve and comprehend how best to harness these cutting-edge tools.

To facilitate this learning journey, we will be hosting an array of engaging events throughout the year, tailored for attendees at all levels. Our events plan to include insightful panel discussions, and speaker-focused forums that promise to enlighten and inspire.

Our events are designed to help PR practitioners navigate the hype and gain a clear understanding of the ongoing transformation in the industry. For those eager to delve deeper into the technology itself, our group offers in-depth events featuring industry experts who will provide valuable insights and a glimpse into the future of PR.

Join us at the AI in PR group as we embark on this exciting voyage to unlock the potential of artificial intelligence and machine learning in the ever-evolving landscape of public relations.

Goals/Objectives of the Group:

Educate PR professionals on AI and machine learning: Equip PR practitioners with the knowledge and skills to effectively utilise AI and machine learning tools in their work, ensuring they stay at the forefront of industry trends.

Encourage collaboration and networking: Foster a supportive community where PR professionals can connect, collaborate, and share ideas, resources, and experiences related to AI and machine learning in public relations.

Facilitate engaging events and discussions: Organise and host a variety of insightful events, including panel discussions, workshops, and speaker sessions, to promote learning and knowledge sharing around AI's impact on the PR industry.

Address ethical considerations: Encourage thoughtful discussions on the ethical implications of AI and machine learning in PR, ensuring responsible practices and a focus on transparency, privacy, and data security.

Showcase real-world applications and case studies: Highlight successful examples of AI and machine learning integration in PR campaigns and strategies, providing inspiration and tangible evidence of the technology's potential.

Promote research and innovation: Support the development of new AI-driven tools, techniques, and best practices in public relations by fostering collaboration between industry professionals, academic researchers, and technology experts.

Chair: Tom Fry | Biography

An accomplished technologist, Tom earned his degree in Computer Science at Cambridge which laid the foundation for working in the tech sector. Over the course of 13 years, Tom honed his skills and gained invaluable experience working in various tech roles, sharpening his understanding of the industry's intricacies, with a special interest in data science and big data.

After more than a decade in the technology sector, Tom transitioned into communications, merging his passion for technology with his flair for effective messaging. Today, he spearheads Resonance, a London-based B2B technology communications Consultancy renowned for its innovative approach to public relations.