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PRCA Diploma in PR & Communications Management (DipPRCA)

Level: Senior Practitioner

Aimed at senior practitioners moving from strategic roles to leadership positions and who are now looking to take on responsibilities for growing income streams, developing structure, and inspiring their staff and colleagues.


Learning Objectives
Learners will be able to demonstrate strategic thinking and planning. This will be presented in a portfolio of evidence.


To complete the learning objectives, learners will produce a portfolio of evidence which will include a business plan/proposal. The aim is to not only develop as an effective leader, but come away with a plan/proposal that can be implemented. This portfolio will contain:

  • Personal review
  • Organisational SWOT
  • 500-750 word proposal identifying the biggest threat (from SWOT analysis) facing their business/a client, and how PR/comms function can help to minimise the damage and/or grow the business.
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If you have any questions please contact us on 020 7233 6026 or email

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