Tell us a little about your role…
As an account manager at Greenhouse PR, I support a range of pioneering organisations that are driving positive social and environmental change.
Every day at Greenhouse is unique and my focus could be improving children’s food with Organix, the organic baby and toddler brand, campaigning to save our soils with the Sustainable Soils Alliance, tackling plastic period waste with Natracare or supporting an ambitious target to increase canopy cover with the Woodland Trust.
Which three words best sum up Greenhouse PR’s priorities and personality?
Pioneering, passionate and progressive.
What’s your best PR moment to date?
It would have to be launching a nationwide junk-busting campaign with Organix and TV personality and food investigator, Cherry Healey. Organix has worked tirelessly to pioneer healthy children’s food and I relished the opportunity to deliver impactful coverage that will help parents make better choices and improve the standards on the baby and toddler food aisle.
What do you believe is the biggest challenge facing the industry at the moment?
Without doubt, the ever-changing world of the digital space. As an industry, we have to remain agile in order to stay up-to-date. It’s easier for those of us that have grown up with social media to embrace the rapid pace of change and it’s also a great way to stay in touch with journalists.
If you had to impart one piece of advice to a member of your team, what would it be?
Think about what makes you want to get up in the morning and find that motivation in your working life.
Has pursuing a career in PR lived up to your expectations? Why?
I hadn’t planned to pursue a career in PR but was attracted to Greenhouse because of its mission. We work exclusively with clients that have the vision, ideas and technologies to accelerate the transition to a low carbon economy. It’s incredibly rewarding to work on campaigns that deliver tangible impact and feel that you’re making a positive difference.
If you could work for any brand, which would you chose? Why?
It would have to be Keepcup. We are in the midst of a reusable cup revolution! Keepcup is tackling plastic waste and the impact that our love affair with coffee has had on the environment by creating their own stylish range of reusable cups. I have my own Keepcup and am one of their ‘everyday changemakers’ but would love to help them to scale the change that’s needed by reaching even more consumers.
We all love the South West but what do you consider the key benefits of working in this region?
The South West is a beautiful place to live and work. Being able to take a walk along the river on my lunchbreak is reason enough to work in the region for me.
What’s your PR secret?
At Greenhouse, we only work with clients that we believe in. This means that we are completely committed to delivering impact and tenacious in our pursuit of exceptional results.