Our Climate Misinformation Strategy Group has launched new research to spotlight changes in the industry's attitude towards climate change during a year in which COP26 drew the business world into the debate.
For the first time, the study is asking professional communicators to open up about what exactly their agencies and organisations are doing internally to tackle climate change and misinformation.
Please take the survey, in partnership with Opinium, here.
Who is the Climate Misinformation Strategy Group?
The Group was launched in February, 2021, and is led by Don’t Cry Wolf Founder John Brown FPRCA and Aura Founder and Director Laura Sutherland FPRCA. They aim to:
1. Arming the public with credible information and tools to tackle misinformation in relation to the climate crisis
2. Equipping communications professionals with the knowledge and insight to provide the best possible advice clients and organisations
3. Championing genuine UK progress in tackling the climate crisis
4. Calling out untruths surrounding the climate crisis
5. Lobbying UK government to curb the enablement of misinformation spreading in relation to the climate crisis
6. Acting as an authoritative rallying call for organisations and individuals eager to tackle misinformation relating to the climate crisis.
News
- The PR industry and Climate Misinformation: PRCA & Opinium to revisit climate study
- PRCA partners with the Royal Meteorological Society to fight climate misinformation
- Comms industry must overcome nerves and bandwagoning to fight climate misinformation
- PRCA sets sight on COP26 and misinformation in the climate crisis