You know your customers. You know your sector. We know research. You may already be using research to understand your customers, your brand, the marketplace or for innovation. 3Gem can help you with research in any of these areas.
You may already be using thought leadership in your content marketing to demonstrate your brand helpfulness to your audience. Thought leadership can awareness among your target audience, generate more leads, improve social proof, and boost engagement online. To get one step further and get some robust data on the topics you are already talking about – how about commissioning a bespoke survey with 3Gem for thought leadership? You’ll own that data and insight and so can release your own report, use it in social media, use the stats in PR and podcasts, use it in sales meetings and pitches, create YouTube videos, generally become a better more informed leader!
Thought leadership can really help your brand stand out as experts in the field. But you need to avoid the trap of looking outdated, out of touch or missing what the customers actually want. We can help you transform research data into insight for thought leadership. We’ll help you tell a story that will live in the hearts of your customers.
We’ll work with you offering a bespoke solution. We can help you with the thought leadership strategy. Help you think about what to collect, with whom and how it will be used. Whether your thought leadership initiative is designed to reinforce what you’re already talking about (your traditional area of expertise) or position you as an authority in an area you’re not yet associated with, research for thought leadership can help. With you, we’ll design a quality piece of research with objective findings that can help elevate you from the crowd.
This is the second installement of 3Gem's thought leadership series. Read the first post here.