The PR Apprenticeship is a programme whereby the PRCA recruits and trains new junior members of staff for you. Apprentices work full time whilst studying towards a level 4 Higher Apprenticeship qualification, equivalent to the first year of a degree.
How does it work?
- The PRCA are able to post your vacancy and run a thorough recruitment process, sending you a shortlist of candidates to interview.
- Once selected and hired, the apprentice is a full time employee of the organisation.
- They are required to spend the equivalent of one day per week on apprenticeship work, which can be done from the office.
- A PRCA assessor guides them through the qualification.
- Assessment is competency based – the apprentice’s daily work should provide the evidence for the qualification criteria.
- Apprentices' work-based learning is supported by PRCA accredited webinars and face-to-face training courses.
How long is the Apprenticeship?
- 12-15 months – apprentices are usually hired on a full time, 15 month fixed-term contract
- Apprentices must work between 35-40 hours per week.
What happens at the end of the Apprenticeship?
- Currently 75% of PR Apprentices stay on with their employer after completing the apprenticeship.
- Where this is not possible, the PRCA will support the apprentice in finding a new role.
- The employer is under no obligation to keep the apprentice in employment after the apprenticeship has been completed.
- Successful apprentices will have a nationally recognised qualification, be part-PRCA qualified and have at least 12 months' PR and communications work experience.