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How does SEO Work? A guide for PR practitioners

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SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme.

Course Objectives: 

This SEO and PR webinar provides a detailed and practical examination of exactly what factors really do have an influence on search result rankings. It also provides a thorough grounding in the tools to use to make informed decisions about search, PR and content strategies.

Learning Objectives: 

In particular it will help attendees to have more informed conversations about what SEO techniques may be appropriate in a PR context, as well as avoiding some common traps around areas such as press release optimisation.


A copy of the presentation and all learning materials will be available to download at the end of the webinar.