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Using Video in Social Media for PR

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Course Type: 

With the sharing of video through social media continuing to increase, it is now more important than ever for PR and comms professionals to take ownership of the creation and seeding of engaging branded content.

Course Objectives: 

This session explores the opportunities available to you to use video to engage your audiences, be that owned, earned or paid for, showing how it can be integrated as a key tactic for a specific activity, or to form a strategic part of your longer term communications plan. From the shortest of short-form content, such as a six second Vine posted on Twitter or a 15s Instagram shared on Facebook, along with the increasing influence of Snapchat, to streaming live events, including those through new mobile apps such as Meerkat and Periscope.

Learning Objectives: 

We will also show how to use video to:

amplify your message and improve reach through targeted coverage on online media and influential bloggers.
generate buzz.
improve SEO.
increase your ROI.
We also discuss how to work with Social Talent and YouTubers and cover different forms of short form content, including How To Guides, News and Feature videos, Real Life and Issues based stories and discuss when transparency works too. You will also see examples of how interactive video can drive sales both on and off-line plus we finish with some production tips as well.

Including latest research figures, this workshop will help communications professionals begin to build a strategy for their next campaign.


A copy of the presentation and all learning materials will be available to download at the end of the webinar.