The PRCA's mission is to provide support and advice to members that ensures they have the knowledge and confidence to deal with the issues relating to the COVID-19 outbreak.
We recommend members regularly review the UK Government advice for employers, employees and businesses. Further advice and resources for PR professionals can be found below.
- PRCA welcomes freelancer support but cautions 'June is too late' (26 March)
- PRCA and CIPR pubish open letter to Chancellor (23 March)
- PRCA and CIPR issue joint industry statement on COVID-19 (23 March)
- PRCA announces shift to virtual training model (17 March)
- PRCA to Launch Covid-19 Taskforce to Support PR Industry (16 March)
Free legal advice and business support
From free legal advice to complimentary remote working tools, we've gathered a list of free and cost-reduced resources for PR professionals working through the COVID-19 crisis. More.
Crisis communications expert Rod Cartwright FPRCA and governance, risk and compliance expert Matt Hodges-Long MPRCA share best practice advice on how PR professionals can apply crisis communications principles to the coronavirus outbreak.
Register to access a new PRCA webinar providing business and financial advice relating to the COVID-19 crisis here.
Global COVID-19 Communications Taskforce
The PRCA is assembling a team of senior professionals from across the world to help PR professionals deal with the impact of Covid-19. We want to hear from experienced practitioners interested in working on:
- Global advocacy of the need for the PR function to play a leading role in all planning, preparedness and response efforts
- Fast-shifting work-from-home and virtual models that PR professionals must embrace for themselves and assist other stakeholders in embracing as well
- Communicating for the mental health and well-being of the public in unprecedented, uncertain times
- Key crisis-response and best-practice guidance for all communications disciplines
- Collecting and reporting industry data pertaining to Covid-19 and its impact on role of PR professionals.
We have stopped accepting applications for this initiative and will provide updates on the Taskforce's next steps in due course.
Assessing the impact of COVID-19 on the PR industry
We've published research revealing the impact of the outbreak on the PR industry. The survey gathered the views of 194 PR professionals between 11th and 15th of March. The findings reveal:
- 33%) believed the industry was underprepared for the outbreak.
- Remote working policies (62%) and event cancellations (58%) were the most common responses to the crisis taken by organisations.
- 30% of believed their organisations have made good progress on their communications plans as a result of Covd-19.
- 17% of organisations have not taken any precautions whatsoever as a result of the outbreak.
For more information on the research, contact Policy and Research Manager, Neha Khatwani.
Mental health toolkit
We are accutely aware of the increasing pressures facing public relations professionals as a result of the COVID-19 outbreak. It is vital that PR professionals take the neccessary measures to protect their mental wellbeing during this period. Line managers should proactively check in on the wellbeing of their colleagues. PR practitioners should make use of the PRCA's Mental Health Toolkit, which includes a counselling hotline during this period.