Details
Summary:
It’s that time of year again – the PR industry calendar is starting to heave and groan with awards submission deadlines.
Everywhere agencies are scrambling to bring their brightest and best campaigns to life in front of judges with stories.
But – is all the time, energy and investment worth it?
Event Type: Group Event
Address: MHP Comms, 6 Agar Street, London, WC2N 4HN
Event Overview
In this panel discussion event we hear from two winning agencies and one judge on why they think that awards matter and why we should invest in them from a new business perspective.
Panellists:
Ruth Allchurch FPRCA, Managing Director, Cirkle:
The PRCA's current 'Consultancy Head of the Year', Ruth has 16+ years global PR experience, both agency-side (including Weber Shandwick and Cohn & Wolfe) and in-house where she was Head of Brand PR for Diageo Western Europe. Ruth leads Cirkle’s 45-strong team across the agency’s impressive client portfolio including Morrisons, PepsiCo, Premier Foods, GSK, Pernod Ricard UK and the happy egg co. Ruth is a Fellow of the PRCA, Chairman of its Consumer PR Group and as well as sitting on industry judging panels, she is a mentor for the PR Week/Women in PR initiative.
Mark Perkins MPRCA, Creative Director, MHP Communications:
Responsible for creating, planning and activating campaigns, Mark’s work with MHP has won over 50 major national and global awards in the past 3 years. These include Christmas Tinner for GAME, winner of the PRCA Campaign of the Year in 2014 and Missing Type for NHS Blood and Transplant which won Gold and Bronze at Cannes Lions earlier this summer.
Mandy Sharp MPRCA, Founder, Tin Man:
Mandy Sharp - Founder, Tin Man: one of the hottest PR agencies to launch in the last few years, Mandy Sharp set up multi-award winning PR agency Tin Man 2.5 years ago. With 16 years experience in the business she has worked across some of the nation’s biggest brands and her passion lies in creating memorable and award winning campaigns for her clients. In just two years, Tin Man has secured over 86 industry award wins and shortlists and looks after the likes of household names such as ITV, William Grant & Sons, Cartoon Network and Borough Market to name a few.