Details
Summary:
Fundamentally, brands exist to make profits - to convince their audiences to invest in their goods or services. However, as our world evolves, brands have come to appreciate the power they have to drive positive change amongst these audiences too. This is defined as a brand's 'social purpose'. The next Green Room explores how positive change can be delivered through brands.
Event Type: Group Event
Address: Nelson Bostock Group, 10 Great Pulteney Street, London, W1F 9NB
Event Overview
We will hear from:
- Andy Last, CEO salt, who will discuss salt's work with Unilever, specifically LifeBuoy and Domestos;
- Ben Caspersz, Founder, Claremont. Ben will explore behaviour change theory
- Peter Collins, Senior Stakeholder Strategy Manager, Pfizer who will detail a recent campaign run by Pfizer to reduce missed appointments in GP surgeries.
Please join us for a lively debate and discussion.