We live in an increasingly data driven world.
And perhaps no sector of industry utilises, works with and is subject to data as much as the PR and marketing communications sectors. Indeed, in some quarters, 2018 is being hailed as the new age of marketing communications and Public Relations and the reason is General Data Protection Regulations – GDPR.
And for small PR consultancies the oncoming GDPR regulations and laws could prove at best problematic and, at their most challenging, a severe and costly test to the agency.
The GDPR comes into effect in 2018. It will change the way your PR agency can collect, use and transfer personal data – with all the ramifications that will have for PR and marketing campaigns be it a simple newsletter distribution list to a new business database.
Questions small PR agencies are already asking is how will it impact databases with freelance journalist details that have their e-mail address as a generic Gmail or Hotmail address. How does the new regulations impact third party organisations such as bought in media databases or privately held personal details on media and opinion formers and leaders.
Consultancies will need to know where their data is stored, you may also need to change the way it is collected by your agency. And, subject access requests will have even shorter timescales as fines for noncompliance hit new levels.
And fines can be heavy for non-compliance
Event Type: Classroom
Address: PRCA, London, SE1 0BE
Places available: 10
Places remaining: -1
Trainer: Steve Dunne FPRCA
What attendees will learn:
- What GDPR is and how it affects the PR industry
- Our webinar walks you through what GDPR is and how it will impact your business
- We focus on the three key areas that will impact PRs and marketers
- Opt-in, opt-outs and consent regarding communications
- The right to be forgotten
- The change is to the legal basis for processing personal data.
How attendees will benefit:
- Understand your obligations as a PR professional and as a business
- Help you prepare for likely temporary difficulties for marketers.
- Assess your current situation and spot issues.
- Establish a legal basis for collecting personal data.
- Understand regulations on data breaches.
- Help you change your approach to database building, data management, and the collection of consumer data