This course is designed for senior executives and account managers and looks at: how to structure a strategic PR campaign, how to plan a news narrative that can make the dull interesting and how to better manage budgets and timings.
Event Type: Classroom
Address: PRCA, 82 Great Suffolk Street, London, SE1 0BE
Places available: 10
Places remaining: 6
Trainer: Trevor Morris FPRCA
How will you benefit
Attendees will be able to:
- Structure a strategic PR campaign
- Make clear links between objectives, strategy and evaluation
- Create a news narrative
- Better manage budgets and timings
Who should attend
This course is designed for senior executives and account managers with experience of implementation and tactical planning who now wish to be able to plan a strategic PR campaign.
What will you learn
- How to get a good brief
- How to use the POSTAR planning tool
- The difference between business and communication objectives and the link to evaluation
- How to create a persuasive news narrative
- How to manage and negotiate time and money
Each attendee will receive a course workbook at the start of the course containing all the key learning and exercises. This is completed during the course and then taken away by the student for future reference
'Great, it was a lot more insightful than I expected. I enjoyed that the trainer could provide illustrative examples.'
Saira Khan, Senior Account Executive at CJP Communications
'Very good. Concise, practical and Trevor was clearly informed and with a wealth of relevant experience to draw upon. Brainstorming and pitch insights were particularly useful, especially the tips.'
John Hood, Consultant at Linstock Communications
'Expectations were exceeded. Trevor was excellent - good pace, good use of interactive elements and lots of tools to take away.'
Gemma Dudley, Account manager at Kaper PR
'Very insightful and informative, based on a very strong experience. Trevor provided his information in a clear manner and the interactive element was really creative. I learned a lot.'
Greig Box Turnball, Senior Media Officer at Richmond Council