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Managing Professional Communications Agencies Series - Part 1


11 Apr 2019







Managing Professional Communications Agencies Series - Part 1 - Looking Inside Your Firm: How to Manage for Optimum Profitability

This course is the first part of a two-day training event that gives directors, potential directors and senior account handlers the essential commercial and business management skills.

This course will help delegates to see that financial understanding is a critical skill for successful, senior account handlers and board directors - not just the FD! It demonstrates graphically how their actions can influence their firm's profitability by more than 100%. It focuses on the key levers that affect agency profitability and how they can be managed to ensure that staff are effective without being over-worked or over-stretched.

Event Type: Classroom

Address: PRCA, London, SE1 0BE

Places available: 10

Places remaining: 4

Trainer: Neil Backwith FPRCA

Image of trainer

Event Overview

How will attendees benefit

  • Attendees will be able to optimise their firm's financial performance and maintain profitability even when the unpredictable happens. 
  • Attendees will understand the different ways of managing time and fees to ensure that over-servicing is reduced (or eliminated entirely) and that better time management always leads to greater staff satisfaction and improved morale. 
  • Attendees will be able to manage their clients and accounts effectively to ensure that they optimise profitability and growth opportunities. 
  • Attendees teams will enjoy greater clarity of purpose and higher satisfaction and their firms will grow faster and enjoy greater profitability.

Who should attend
This course is aimed at management level who would like to gain commerical and business management skills

What attendees will learn

  • Strategic and financial planning
  • Forecasting and re-forecasting
  • Why ‘time' should be your currency not £s….
  • Key ratios - what are they and what do they tell you?
  • Over-servicing - the root of all evil - and how to kill it!
  • Understanding ‘utilisation' and ‘capacity'
  • Estimates, quotations and budgets
  • Basic accounts, revenue and capital expenditure.

Materials attendees will receive
Attendees will receive a copy of the full presentation.