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Media Training and Media Interview Skills


Date

29 Mar 2019

Time

09:30

Location

London

Details

Summary:

This course will enable you, or the spokespeople you support, to become powerful advocates for your organisation when carrying out any type of media interview. It’s a highly practical course, giving delegates the chance not just to learn all the key lessons of media training, but to practice those techniques through a range of simulated interviews.

It is the perfect way to ready yourself and your spokespeople for media interviews, whether print or broadcast.

Event Type: Classroom

Address: PRCA, London, SE1 0BE

Places available: 10

Places remaining: 6

Trainer: Robert Taylor MPRCA

Image of trainer

Event Overview

Delegates will learn about the following;

  • How to prepare perfectly for any type of media interview – promotional, “issues” or crisis
  • How to prepare for print and broadcast interviews
  • How to prepare and support other spokespeople before and during media interviews, give feedback and de-brief
  • How to communicate with impact and authority, look and sound your best and overcome nerves

 

Bullet points of what the benefits of these skills will be:

  • An understanding of how to satisfy the journalist’s requirements for news while achieving your business objective
  • An ability to handle contentious, sensitive issues
  • An understanding of how to handle the most awkward questions under pressure
  • The chance to do at least two live interviews on camera, in the ideal environment to learn and practice the key lessons of media training