Looking for a Public Relations Agency? Use our Free matching service to find the right agency for you.

User login

PRCA Midlands Group event: How are your ethics?


02 Oct 2018







Midlands PR practitioners are invited to attend the joint PRCA and CIPR Ethical Challenge event on Tuesday, 2nd October. Please arrive at 17:45 for an 18:00 start.

Event Type: Group Event

Address: John Lewis Community Hub, John Lewis Birmingham, Grand Central, 2 Station Street, Birmingham, B2 2AU

Event Overview

Progress and positive action in raising ethical standards is best achieved when we come together, collaborate and ask difficult questions of ourselves and peers. As part of the global ICCO #POWERofETHICS campaign, this is an excellent opportunity to take stock of your own practice and stay sharp in the continuously evolving landscape of PR ethics.

Dilemmas to ponder...Is lying ever acceptable? Is allowing ignorance to prevail OK in order not to cause a stir? If under instruction from a more senior individual, can you absolve responsibility for unethical actions? Is whistleblowing acceptable if friends/relatives will lose their job? Is it ethical to run communications programmes for businesses viewed as unethical - albeit legal - in some quarters?

We have three speakers, all with very impressive track records:

Claire Walker FPRCA Chairs the PRCA’s National Professional Practice Committee and is an accredited PRCA Trainer. Claire is founder and CEO of Firefly Communications which is now in its 30th year. 

Shani Ellis is PR, Marketing, and Community Liaison Coordinator at John Lewis Birmingham. Shani trained as a journalist and held a number of other in-house positions prior to joining John Lewis. 

Nicky Adams is Senior Lecturer at Wolverhampton University. 

The speakers will each give an overview of why ethical practice is so important to them, followed by a Q&A panel session, whereby questions collated in advance will be put to the speakers.

Please send your ethical dilemmas and challenges to, PRCA Midlands Group Chairman. (These will be aired anonymously, if requested.) 

This event is worth 15 points in the PRCA CPD programme.