Details
Summary:
Please join Hill+Knowlton Strategies for their Campaign Masterclass taking place on the morning of 24th October. Please arrive at 08:30, the presentation will start at 09.00
Event Type: Member Event
Address: Hill+Knowlton Strategies, The Buckley Building, 49 Clerkenwell Green, London, EC1R 0EB
Event Overview
Find out how H+K’s award-winning employee engagement campaign with Do Nation applied behavioural science to enable environmentally friendly action. Do Nation is a platform where users pick from a series of ‘Do Actions’ and pledge simple challenges that taken alone are easy to do, but when aggregated ladder to significant positive change.
H+K engaged staff with a two month competition between teams, encouraging individuals to make pledges for a chance to win a prize and donation to a charity of their choice. During 2017’s campaign 198 H+K employees (66% of staff in London) made an average of 5.3 pledges each. Through their collective actions, 37 tCO2 were saved; as much as 31 flights from London to New York. Following the campaign, 73% of staff reported an increased sense of pride towards H+K. The 2017 campaign was recognised with BusinessGreen and the PRCA awards for employee engagement.
During the masterclass, we’ll discuss how we implemented the campaign internally using behavioural nudges. We’ll also highlight our strategy and our continued efforts to champion sustainability.
Agenda
- Registration & Breakfast: 08:30-09:00
- Presentation: 09:00-09:45
- Q&A: 09:45-10:00
This event is worth 15 points in the PRCA CPD programme.
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