Looking for a Public Relations Agency? Use our Free matching service to find the right agency for you.

User login

Speechwriting made Simple


30 May 2019







PRCA has joined forces with Louise Third MBE MPRCA, to run a one-day Speechwriting workshop for professional support staff to CEOs, Directors and Board-Level Executives.

This practical and participative one-day workshop will help you to:

• Assist clients with speech planning well ahead of the event;
• Organise material under a single clear, memorable and compelling message.
• Create content to connect with the audience in an informal, engaging and persuasive manner using story-telling, facts and emotion.
• Employ the best stage-craft techniques and rhetorical devices to stand out from the crowd.

Event Type: Classroom

Address: PRCA, 82 Great Suffolk Street, London, SE1 0BE

Places available: 6

Places remaining: 4

Trainer: Louise Third MPRCA

Image of trainer

Event Overview

Who’s the Coach?

Louise Third MBE MPRCA is a member of the UK Speechwriters’ Guild. She works with individuals and teams, from all sectors and professions, who need to become effective and memorable presenters. She is frequently engaged by blue-chip companies to work with senior management teams on important bid and contract presentations, and she helps to produce conference speeches for company presidents, chairmen and CEOs.

Louise is an accomplished speaker and businesswoman who has worked in business development, project consultancy and public relations since 1985. Her firm, Integra Communications, handles PR for several national public and private bodies. She has radio and TV appearance experience and helped to establish Nottingham Speakers’ Corner in 2007. Louise was appointed a Trustee of the Speakers’ Corner Trust in 2011 and was made an MBE in 2016.

Speechwriting workshop outline:

  • What is your speech for?

Exercise 1: analysing the objective of the speech

  • ‘So what?’  How good is your content? Fact-checking.
  • How to structure a speech
  • Overcoming writers’ block.

Exercise 2: speed-writing a speech

Exercise 2: review of speeches

  • How to grab the audience’s attention and keep it
  • How to make sure they remember your message
  • Style: help your speaker get the message across

Exercise 3: watch out for management-speak

Exercise 4: can you say it better?

  • Provide material and props to give your speaker confidence
  • Equip your speaker to deal with awkward questions
  • Prepare. Prune. Polish.