Details
Summary:
Each month, PRCA members share the experiences and insights they have gained through their work, and present award winning campaigns.
Event Type: Member Event
Address: Ogilvy PR, Sea Containers, 18 Upper Ground, London, SE1 9RQ
Event Overview
This month’s Campaign Masterclass is in-conjunction with the PRCA Crisis Communications Group. The in-house Crisis and Issues Management winner, Civil Aviation Authority will present.
“Monarch Airlines: Britain’s biggest peacetime repatriation”
The administration of Monarch Airlines on October 2nd 2017 became one of the largest airline insolvencies in UK history with 110,000 people abroad when the company went into administration.
The Civil Aviation Authority created a communications campaign which played a critical role in the success of the major operation to bring home the passengers affected.
Ninety-eight per cent flew home on the date originally booked as they responded to the mix of traditional, paid-for and social media messaging which ensured "crisis" was not a label by which this integrated programme will be remembered.
This event is worth 15 points in the PRCA CPD Programme.
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