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Crisis Communications Management


22 Mar 2017


10:00:00 AM



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This event is full.



Research by Oxford Metrica and others shows that a client's reputation is not necessarily damaged by a crisis itself. What does harm to their share-price, sales, trade relationships, media profile, recruitment potential, government relations and standing in the community is being seen to handle the communications around a crisis badly.

Most companies will experience a business-threatening event once every five years. When it happens, clients suddenly find themselves under the media spotlight, with intense and unwelcome public attention catching them off-guard. Some firms acquit themselves well, and often acquire a better reputation in the aftermath. Others try to hide and take years to recover. A few are wiped out forever by lack of foresight.

Event Type: Classroom

Address: 2 Jordan Street, Manchester, M15 4PY

Places available: 7

Places remaining: 0

Trainer: Adrian Wheeler FPRCA

Image of trainer

Event Overview

How attendees will benefit
Attendees will:

  • Learn how to make a compelling case to clients for investment in crisis preparedness
  • Gain proven rules and systems for handling stakeholder and media relations during and after a crisis
  • Understand how to cut through the panic and take control of a crisis in ‘the Golden Hour'
  • Be able to sell crisis preparedness programmes and acquit themselves professionally when crisis strikes a client.

Who should attend
This PRCA workshop is designed to help consultants and practitioners work with senior client management to prepare for handling crisis communications in a calm, professional and creditable manner.

What attendees will learn
The agenda is based on case-studies and covers:

  • Presenting the case for crisis communications preparation to management
  • Risk analysis and contingency planning (what is likely to happen?)
  • Stakeholders and audiences in a crisis: knowing who they are in advance
  • Crisis procedures: roles, systems, equipment, locations, materials, handbooks
  • Training, simulations, rehearsals; keeping up-to-date
  • On the day: what a crisis feels like, what it looks like
  • Immediate actions: seizing the initiative
  • Handling media relations professionally in a crisis
  • External follow-up and internal learnings


  • Hard copy (or online copy) of the Powerpoint slide deck
  • List of relevant books, articles, sites and blogs
  • Checklists, cue-s

Adrian Wheeler started out as a local newspaper reporter before training at a financial public relations firm in the City. He co-founded Sterling Public Relations, a general practice agency, in 1976. This firm became the UK office of GCI Europe; as CEO of GCI UK, Wheeler led the company into the UK Top Ten and in 2000, as chairman of GCI Europe, oversaw the development of a 28-office network with 53 multi-country clients. Since 2006 he has been a partner in Agincourt Communications and a non-executive director of Firefly Communications, The London Communications Agency, The Gyroscope Consultancy and Best Communications (Prague). He is chairman of the CIPR's Professional Practices Committee. As a PR trainer he delivers courses to clients and consultancies throughout Europe and the Middle East.