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The Power of Podcasting


13 Mar 2020







There is no doubt that podcasting is in the ascendancy, with 6.9 million UK adults (13% of the UK’s adult population) now listening to a podcast in an average week according to RAJAR’s MIDAS Autumn 2018 survey.

This session will teach you all you need to know about how and why podcasts can work for your brand.

A highly practical session within which we’ll explore why podcasting is so popular and how to produce professional, targeted, effective podcasts and get people listening to your content.

This is a fun and highly practical session in which you will learn the podcast process from start to finish.

You’ll develop the confidence to produce professional, targeted, effective podcasts, which will help you and your brand/organisation to stand out from the crowd.

Event Type: Classroom

Address: McBeath House, 310 Goswell Rd, London, EC1V 7LW

Places available: 8

Places remaining: 8

Trainer: Jayne Constantinis MPRCA & Russell Goldsmith MPRCA

Image of trainer

Event Overview

How attendees will benefit

Format – Deciding the style of podcast best suited to your objectives/messages/content. How to be creative, innovative and memorable. Consideration of pace, length (5 or 60+ minutes) and mood of the piece.

Preparation – Understanding your audience and how to reach them. Researching your topic, writing scripts and running orders, selecting content and contributors.  The art of clarity, structure and choreography. Being engaging, inspiring, entertaining and, where appropriate, educational. How to rehearse and prepare for an interview.

Performance – Warm up exercises, microphone technique, breathing, vocal tools. Getting the best out of your contributors. Recording techniques.

Production – How to record your own podcasts and when to bring in the professionals/hire studios.

Editing – Tips on how to edit your show and the software to use.

Hosting – Where to upload your podcasts, so your listeners can easily subscribe and share the content.

Distribution – How to gain more listeners and drive engagement with the show.

Measurement – Reporting on who is listening, where and for how long, based on the available data.

Training materials

You will receive post-training notes - a fully comprehensive guide to creating excellent podcasts.

Who should attend

This course is aimed at anyone working in PR, Marketing Communications and Social Media who is looking to create engaging content. 

Whilst not essential, we recommend you attend with your own laptop and headphones for the practical element of this course. We will provide links to recommended software for you to download in advance of the workshop.

Russell and Jayne will be in touch with each attendee in advance of the session to understand their specific objectives. Content will therefore be tailored to the group's individual requirements.

Trainers: Russell Goldsmith MPRCA and Jayne Constantinis MPRCA

Jayne is one of the most sought-after trainers in the business, whether she’s delivering one-to-one speaker training for a corporate CEO or celebrity athlete; preparing lawyers for a webinar; helping pitch teams to win new business or working with an individual on confidence/personal impact issues. Jayne’s training draws on a unique mix of experience and expertise – live continuity announcing on BBC television; reporting/presenting business news on BBC World television; fronting corporate programmes for blue chip companies; facilitating large and complex live events, and writing for newspapers and magazines. She started her working life in corporate and financial PR and spent several years in-house, managing a law firm’s corporate communications. Her BBC Television series on Mexico was nominated for a BAFTA; voice-over credits include Sony and Channel 4 and she has written for Conde Nast Traveller and Good Housekeeping. She learned journalism at the LCP, has an acting diploma from the Royal Academy of Music and a Modern Languages degree from Cambridge. What makes Jayne’s training particularly valuable is that she continues to work regularly as a voice over artist, presenter and corporate Comms consultant, alongside her training work. Add to that Jayne’s exceptional people skills and you’ll see why clients find her to be “inspirational”, “invaluable”, “empathetic” and “effective”.

Russell established Audere Communications in 2014, having previously spent 16 years as a Director of broadcast specialists, markettiers. Audere provides content marketing strategy and implementation, producing the award-winning csuite podcast, that Russell presents too, as well as providing podcast production services to clients.  Their ArableAware podcast series that they produce for Adama Agricultural Solutions UK won GOLD at Communicate’s 2019 Corporate Content Awards for Best use of Audio.

The csuite podcast covers topics such as Marketing Communications and Innovation, Employee Engagement and HR, Social Mobility, Diversity, Mental Health and Wellbeing and more and features senior executives discussing latest trends, campaigns and issues, sharing best practice case studies. There are over 80 shows to date with more than 290 senior executives and the podcast has been recorded at conferences including the World PR Forum in Toronto and Cannes Lions 2016-2018.  Recent sponsors of the show include Microsoft, Nuffield Health, and the UK Cabinet Office and Ministry of Justice.

Russell also runs workshops on a number of aspects about creating engaging content for international campaigns, and regularly writes for industry magazines and blogs. He is also a PRCA approved trainer.