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PRCA International Summit


25 Mar 2020







From the rise of populism to a sharper focus on climate action, global events have forced business leaders to be more wary of the issues facing their societies than ever before.

But how can communications professionals guide organisations through these turbulent times? And how can they protect trust and strengthen reputation amidst a backdrop of global instability?

Join us for the inaugural PRCA International Summit on 25th March, where communications leaders from across the world will gather at the prestigious Law Society on Chancery Lane in London.

Delegates will gain in-depth insight on the cross-cultural issues impacting global public relations, and will leave with an understanding of how global events and trends shape local markets and initiatives.

Event Type: Conference

Address: 113 Chancery Lane, London, WC2A 1PL

Event Overview

Speakers include:

Alex Aiken FPRCA, Executive Director of Government Communications and Head of GCS
Alex was appointed in December 2012 and has been responsible for creating the Government Communications Service and developing cross-government campaigns.
Alex is responsible for government communication strategy, managing the combined Prime Minister’s Office and Cabinet Office communications team and serves as Head of Profession for the Government Communications Service

Bob Pickard, Signal Leadership Communication Inc
Known as one of the premier PR thinkers in the area of social leadership communication, Bob has two decades of experience co-founding and leading award-winning consultancies in the United States, Japan, Korea, Singapore and Canada. His positions have included Asia Pacific CEO of Burson-Marsteller, North Asia President of Edelman, and Founding Partner/EVP of Environics Communications.

Carol Chan MPRCA, Founder and Managing Director, Comms8
Originally from Hong Kong, Carol is a creative and analytically minded communications strategist.  Prior to Comms8, she led the international and Asia-Pacific offices at top agencies in both the UK and China where she worked with blue chip clients like Coca-Cola and Emirates.

Chris Talago MPRCA, VP, PR & Communications, EMEA & JAPAC, Oracle
Chris is an award winning leader with 23 years’ experience across technology, engineering, manufacturing, aerospace and automotive sectors as well as corporate brand building. He has extensive experience working with global companies and campaigns having lived in US, South Africa and UK as well as pan-EMEA, US and global work for IBM, Microsoft, MediaTek, HP, AMD, Honeywell Aerospace & Turbo, BMC and AVG.

Gustavo Averbuj MPRCA, Partner, Regional Director Latam, Ketchum
Gus is a partner and Regional Director for Latin America of Ketchum Public Relations, one of the ten largest global PR consultants and CEO of Ketchum Argentina. He has vast experience in corporate issues, Public Affairs and crisis management (including recall of products, conflicts with government, plant or company closures, mass layoffs, strikes and pickets, activist attacks, contests and bankruptcies, etc.).

Johna Burke CMPRCA, Global Managing Director, AMEC
A PR practitioner for over 20 years, Johna uses her expertise in media relations, public relations, measurement, and analysis to act as an advocate for PR professionals and the PR profession.

Kiri Sinclair MPRCA, Founder and CEO, Sinclair
A highly regarded thought leader and regular commentator for the PR and communications industry in Asia, Kiri is Founder and CEO of integrated communications agency Sinclair, Board member of both The Marketing Society and PRHK, Hong Kong’s public relations association, and an active member of AMEC.  She is a strong advocate for the value of PR-led integrated communications in Greater China and across the APAC region.

Patrick Tooher MPRCA, Director, Corporate Communications, WE
Patrick has more than 15 years’ experience of providing strategic communications advice up to and at board level, managing corporate reputation and crisis communications for leading brands. His background is rooted in national newspapers, where he was a senior financial journalist, latterly as business editor of the Mail on Sunday. More recently he has held senior in-house communications roles at the Co-operative Bank and KPMG, and recently joined WE Communications from Citypress. At WE, he is responsible for leading and building the agency’s corporate communications offering. 

Scott Wilson MPRCA, President, Europe and Africa, BCW
Scott Wilson is President, Europe & Africa for BCW. Previously UK CEO and EMEA Managing Director at Cohn & Wolfe, Scott joined the agency in 2010, quickly becoming the catalyst for its business and reputational transformation across Europe. Under his leadership, Cohn & Wolfe UK experienced an incredible run of annual double-digit revenue growth, driven by the agency’s formidable reputation in the market as a creative powerhouse and ethos of marrying the magic of creativity with the potential offered by technology.

Stephen Welch CMPRCA, Director at Archetypical; Chairman of IABC EMENA Region
Stephen oversees the activities of the EMENA Board to ensure accomplishment of the region’s mission, goals and objectives.
Stephen is a communication, HR, and change professional who has worked across the consulting, leadership development and research functions. Stephen runs his own consultancy practice. He's also the co-founder of Archetypical, the company behind a series of business simulations.

Suresh Raj, Chief Business Development Officer, Blue Impact
Suresh is a senior business development operator with over 20 years’ experience in the marketing communications industry. He creates and delivers robust new business strategies and activities that result in mutually successful opportunities for clients and agencies, whilst championing a results-driven new business culture

Full agenda to be announced shortly.