THIS EVENT WILL BE VIRTUAL.
PRCA Health Group & Crisis Communications Group
Event Type: Group Event
Communicating in a COVID-19 world: the good, the trending and the unprecedented
Join us for a timely and lively discussion brought to you by the PRCA Health and Crisis Communications groups exploring how organisations have adapted their communications approaches in the wake of the current global health crisis in order to protect their reputation while continuing to engage with their key audiences. Who is doing it well and what does “best practice” look like when everyone’s learning on the fly together? What can we learn from our, now totally online, behaviour?
Hear from industry experts and join the discussion.
Our guest speakers:
- Duncan Gallagher, Europe & CIS Crisis Practice Lead, Edelman
Duncan has over 20 years PR experience and is a specialist in crisis and issues management. His experience includes providing support and training for organisations including F1, P&G, Sanofi Pasteur, Novartis, The Walt Disney Company, OMEGA, Michelin, Unilever, Ted Baker, Value Retail, Viking Cruises, Delta, FIA, IHG, Virgin Atlantic, Associated British Foods, Diageo, Glencore, Ford, Kia, OMERS, Visa, Zurich Insurance and Nissan.
His discussion will cover how to build trust as a comms person during a global pandemic. Key insights from the recent Edelman Trust Barometer Special Report on COVID-19 and what that means in preparing for our “new normal” in a world and industry that has fundamentally changed. What are brands doing well to communicate during this time? What else should you, your businesses and clients be doing?
- Harold Craston, Strategic Lead – Health and Wellbeing, Google
Harold works as a Strategic Growth Lead for Google with B2C brands in the Health & Nutrition space.
His discussion will cover new consumer health search trends in the time of COVID-19. What is your audience actually looking for and how are brands delivering on that?
- Presentation from Duncan Gallagher
- Presentation from Harold Craston
- Panel discussion
- Q&A with a virtual audience
This event will be virtual. If you have any questions you would like to submit in advance please contact Groups Manager Kyrie.Abrahams@prca.org.uk