PRCA Entertainment Technology Group: What does it mean to be a gamer: insight into the growth of video games and the benefits of gamifying your campaign.

Event Overview

What does it mean to be a gamer: insight into the growth of video games and the benefits of gamifying your campaign.
 
The video games industry is the largest entertainment industry in the world overshadowing music, TV and film and will generate over $159 billion in 2020, with over 2.5 billion active players globally. Currently, social platforms boast over 3.5 billion users and as the digital world grows so will gaming, with the industry expected to skyrocket and reach $300 billion by 2025.
 
During this panel discussion, we will delve into what gamers look like today. The video game stereotype has long passed and now everyone can be a gamer, whether you use a filter on Instagram or you’re incorporating AR into your campaign launch. Video games and all the verticals and technology within the space offers a new and exciting way to engage with audiences of all ages, gender, locations and more. Our speakers will detail some of the latest technology being used in the space and how this can be leveraged for your campaigns. 

Speakers:

Kais Alibenali is the UK Managing Director and Partner of Biborg, an established creative agency working with tech and entertainments giants Facebook, Google and Netflix and global gaming companies including King, SEGA and Square Enix. Kais has been established within the digital and gaming industry for the last twelve years pushing creative and tech development. After spending six years at Sony PlayStation Europe; working as the Digital Marketing Strategist, Alibenali partnered-up with the agency founders to launch the UK office in London. Alibenali is in charge of developing and conducting all business activities in the UK and worldwide.

Remer Rietkerk is currently Newzoo’s Head of Esports where he leads Newzoo’s esports efforts, having joined the firm in September of 2019. Prior to this, Remer worked at Riot Games on the League of Legends European esports ecosystem with the League Management team. After leading the creation of the original European Regional League circuit he moved to the EU LCS where he regulated the business ecosystem, managed contracting, and acted as the primary point of contact for the EU LCS team owners. In 2018, he acted as project owner for the long-term partnership process, which culminated in the launch of the League of Legends European Championship (LEC) at the beginning of 2019.

Adam Whyte, LL.M. MSc. is the founder of Edge, a technology platform enables physical payouts to influencers and gamers from virtual events. Edge provides an end-to-end solution to businesses that wish to collect and analyze data, contract talent and make payments. Adam is a former sports lawyer for teams like AS Roma, Sevilla FC and PSG. He is the co-founder of social gaming initiatives LDN UTD and YANA. He believes that the metaverse is the future of commerce and plant-based is the future of nutrition. 

Zoom links will be sent out to all attendees 24 hours prior to the event start time. If you sign up after this time, please contact kyrie.abrahams@prca.org.uk for the link.

This event is worth 15 points in the PRCA CPD Programme.