Details
Summary:
Join us for our next Business Development event where the panel discussion will focus on best practice in new business: mining, approaching and pitching.
Our panelist will be able to share their experience of what has worked in the past in terms of cold outbound approaches and what can be learned from those less successful. We will also discuss the pitching process from the client perspective and hear top tips and strategies from a pitch expert.
We hope that the discussion will enable agencies to be better equipped to make inspiring, eye-catching and useful approaches, as well as learn techniques to refine and improve their pitching skills. The tone will be positive and encouraging, whilst giving both clients and agencies a chance to discuss how the approach/pitch process can work better for them both. Chatham House rules apply.
Event Type: Group Event
Address: Kingston Smith, Charlotte building, 17 Gresse Street, London, W1T 1QL
Event Overview
Our Panellists:
Frazer Chesterman
Prior to launching FM brooks 4 years ago, Frazer Chesterman had 15 year’s wide ranging experience of running business-to-business exhibitions in the UK and Europe. He started his career working for Reed Business Publications and then moved to Brintex, working on events such as London Language show, Training Solutions, Training EXPO – the world’s first Virtual exhibition, Ambex ( The Ambulance show ) and The Lingerie Show. On all of these events he directed the marketing campaign including recruiting a suitable PR agencies for the visitor marketing in these diverse business sectors which included TV, Radio and magazines.
Mark Clark
Mark has over 25 years of agency management and client service experience. During his time in agencies Mark worked across a wide range of clients, categories and disciplines with brands and companies such as Coca-Cola, Cadbury, Nestle, GlaxoSmithKline, InBev, Durex, and Capital One. As an experienced practitioner,and having worked over 400 agencies as a founder of jfdi, he has subsequently embedded the principles of pitch winning behaviours across all jfdi’s consultancy and training products.