Details
Summary:
How are companies faring against the onslaught of data and digital disruption? How has The Economist transformed itself through data? And what lessons can brands - and business leaders - learn from these experiences? Join us for a lively discussion with Kenneth Cukier, The Economist's Senior Editor for Data and Digital Products, a bestselling author, TED Talker and the mastermind behind the 173-year-old publication's data success.
Kenneth will share his views on digital storytelling, new data-visualisation techniques, data-analytics, and how to find hidden narratives in data and communicate them with verve. The insights apply to all companies struggling to make sense of the data deluge. Interviewing Kenneth will be Kate Joynes-Burgess of Cohn & Wolfe, who heads its digital and content operations across EMEA and will be sharing insights from successful brand publishers who directly engage - and gather data to better understand - their target audiences and their influencers.
Event Type: Group Event
Address: Cohn & Wolfe, Lynton House, 7-12 Tavistock Square, London, WC1H 9LT
Event Overview
Kenneth Cukier, Senior Editor, The Economist
Kenneth Cukier is the Senior Editor for data and digital products at The Economist, following two decades as a foreign correspondent in Asia, Europe and US focusing on technology and business. He is coauthor of the award-winning book “Big Data: A Revolution that Transforms How We Work, Live and Think,” a bestseller translated in over 20 languages. He is on the board of directors of International Bridges to Justice, and is currently writing a book on AI and business strategy.