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Exemplary People Management


26 May 2021




Virtual Classroom



Effective people management is mission critical to the success of any communications business especially in an environment where talent is scarce. In-house teams and agency leaders alike must appreciate that ‘talent’ is their most valuable asset and therefore its management, support and development is of great importance. The skillset of the line manager is a vital perquisite for a successful career in communications

Event Type: Classroom

Address: Virtual Classroom, Virtual Classroom

Places available: 8

Places remaining: 1

Trainer: Jane Fordham MPRCA

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Event Overview

Event Overview:

An effective line manager can mean the difference between a happy, productive employee and healthy bottom line and costly, painful team churn, unhappy clients/colleagues and unstable finances.

Attendees will:

  • Learn how to manage the annual review cycle
  • Oversee effective regular check-ins
  • Be ready for a full annual review / performance appraisal
  • Be coached to read situations and to avoid any unwelcome ‘surprises’
  • Appreciate the importance of working with direct reports on long-term career paths aswell as short-term objectives
  • Be given time to share challenges and practice different techniques

Who Should Attend:

This course is designed for communications professionals (probably managers and above) who do or will soon be required to line manage members of their teams.

Attendees will learn to:

  • Prepare for performance reviews
  • Set SMART objectives
  • Actively listen for greater understanding
  • Give and receive feedback
  • Have difficult conversations
  • Manage different levels and personality types
  • Set and recognise effective boundaries


All course content will be available to attendees