Details
Summary:
Zoom Event
Event Type: Industry Event
Event Overview
What’s the role of search in public relations planning and measurement? Join the PRCA Innovation Panel for a webinar discussion and Q&A from 1-2pm on 20 July 2021.
How to use Share of Search - Alex Judd, Clarity PR
Role of search listening in PR - Stella Bayles, AnswerThePublic
Brand awareness and earned search - Steve Leigh, PR Agency One
More metrics: Share of Traffic - Kristian Foged, Simply Thought
Search and marketing effectiveness - Andrew Bruce Smith, Escherman
Chair - Stephen Waddington, Wadds Inc
Zoom links will be sent out to all attendees 24 hours prior to the event start time. If you sign up after this time, please contact michael.collins@prca.org.uk for the link.
This event is worth 15 points in the PRCA CPD Programme.