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What does Share of Search mean for PR?


Date

20 Jul 2021

Time

13:00

Location

Online

Details

Summary:

Zoom Event

Event Type: Industry Event

Event Overview

What’s the role of search in public relations planning and measurement? Join the PRCA Innovation Panel for a webinar discussion and Q&A from 1-2pm on 20 July 2021.

 

How to use Share of Search - Alex Judd, Clarity PR

Role of search listening in PR - Stella Bayles, AnswerThePublic

Brand awareness and earned search - Steve Leigh, PR Agency One

More metrics: Share of Traffic - Kristian Foged, Simply Thought

Search and marketing effectiveness - Andrew Bruce Smith, Escherman

Chair - Stephen Waddington, Wadds Inc

 

Zoom links will be sent out to all attendees 24 hours prior to the event start time. If you sign up after this time, please contact michael.collins@prca.org.uk for the link.

This event is worth 15 points in the PRCA CPD Programme.