Details
Summary:
72Point is a creative content-led PR agency. With an expert team of creatives, content specialists and editors, 72Point places brands at the heart of the nation’s conversations. Sam, Katie and Emma have worked with leading brands such as Guide Dogs, eharmony, Honda and more, curating remarkable campaigns and news stories that impact consumers.
Event Type: Classroom
Address: Virtual Classroom, Virtual Classroom
Places available: 10
Places remaining: 7
Trainer: Sam Brown
Event Overview
How attendees will benefit:
You will gain insight and knowledge into an effective PR Campaign from concept to landing the story in the media. This is structured by 3 parts:
- Turning audience insights into creative ideas
- Building a strong campaign message
- Landing media
Who should attend:
The course is for anyone currently in PR and looking to progress their skills and understanding of how to run an effective campaign, or for anyone who is interested in PR and managing a campaign from start to finish. This course will set you in good stead for Account Management and creative titles.
What attendees will learn:
The 72Point trainers will take you through the journey of a newsworthy content-led PR campaign. You will learn and gain insight into:
- Turning audience insights into creative ideas
The creative PR campaign from start to finish, the power of insights and how they can drive your campaign.
- How to find the thread that connects audience insights (qual research / talking to people / listening hard / understanding language and sentiment)
- Creating a brand platform (why you need a platform, what it needs to say)
- Building creative from the ground up (audience insights + media intel + a spark of genius = brilliant campaigns!)
- Building a strong campaign message
Embedding brand messaging into creative comms.
- Landing media
Lead with a story, not a brand. Emma will educate on how to successfully land a PR story in mainstream news publications. Highlighting how to bring together the worlds of PR and news.